himself out trying to fill the paper, and so he hired the first full-time reporter, a man named george wisner, regretably obscure figure? the history of journalism. >> when did journalism become a business in the period you're describing in the colonial period, doesn't sound like it was -- how did it support itself then? >> well, most of those newspapers were created by people who were really in another trade. that is, they were printers. and in order to keep their print shop's, and in order to bring their customers into the shop to pick up their papers, so they could sell them some stationary on the side or sell them a back -- a book while they were the there they hit upon the idea of a newspaper as a perfect device. it expires every week, and later every day once the pace pick up. and so most of those first enterprises were sideline of someone who really would -- we would think of as a job printer, someone who was open to printing all kinds of stuff from anybody who had business. then it's really in around that revolutionary period, the early federal period where you see that sideline disap