a jury in sanford, florida has found george zimmerman not guilty in the shooting death of trayvon martine saw the trial of zimmerman, we saw nothing come out of it. and 2012 was this, like, awakening moment. in my generation, it was the first time that we had seen a system fail so spectacularly in our lifetime. this whole system wants you to feel like trayvon was a criminal! [crowd] that's right! this whole system is wrong! and then we see coming out of california this hashtag of black lives matter. [sandy] black lives matter was started kind of spontaneously by alicia garza, who was an activist in oakland, who was just really pissed off at the acquittal of george zimmerman. i remember waking up in the middle of the night, like, sobbing. so, i started writing on facebook. and then patrisse put the hashtag there. "black lives matter". i think people were waiting for something like this. black lives matter, unfortunately, is something that we could've talked about a hundred years ago. and our communities needed it, and black folks who have allies in the world needed this, too. social media