. >> reporter: for georgia clark, knowing which foods are truly gluten-free makes a serious difference for her daughter's health. >> it's not a choice. this is a lifestyle that they have to live now for health reasons. and so i'm choosing to buy products from those manufacturers. and i know other people probably are as well. but having the government put their stamp of approval on it, huge. >> reporter: both have celiac disease, an intestinal disorder in which eating gluten can cause pain, inflammation, and even malnutrition. gluten is found in any products containing wheat, barley and rye. but eating gluten-free has become a fad for millions who don't have the condition, and it's big business. a more than $4 billion industry and growing. you can see gluten-free food everywhere, from the supermarket to the ball fields, even on the menu in many restaurants. a recent survey estimated that one in five americans buys or consumes a gluten-free product. that's far more than the number of people with celiac disease. erin haynes does not have celiac disease, but is a health conscious yoga inst