i'll tell you the truth now about georgia pacific, they are the greatest company for us in the world and biggest supporter, but the day before i was supposed to sign the contact with them, we had a story about toilet paper being bad for you, which i still don't understand by the way, editorially, but they happened to be the largest toilet paper manufacturer in the world, not good times, but nonetheless they admitted they didn't want to be with someone whostles not -- who was not credible. the good thing about the model is it's not just this exclusivity. it is not advertising in the traditional sense, so i give you this example. this is the unit by sponsors, and what it is is five video and interactive boxes. these are two or three minutes long. they are not commercials. they are really much more educational and informative. like coke uses theirs for -- this is a climate change program, give it back, i think is a program for the boys and girls club. this is products they have that don't have sweeteners in it and hydration calculator, and then there's a connection to facebook and then