i'll tell you right now but georgia-pacific. i hope there's nobody here from georgia-pacific. the greatest company in the world for us one of our biggest supporters, but the day before is supposed to sign a contract with them we had a story about toilet paper being bad for you, which i still don't understand editorially, but they happen to be the largest with a paper the world. not good timing, you know. nonetheless, they accepted they didn't want to be with someone incredible wasn't credible to their benefit at the end of the day. so the other thing about this model is that it is not just this exclusivity. it is not advertising in the traditional sense. so i give you this example. this is the unit used by sponsors. what it is the spy video interactive bosses. these are two or three minutes long. they are not commercials. do much for and informative. like coke uses bears for climate change program. give it back as a program for the boys and girls club. this is products they have it done as a sweetener senate and hydration calculator. and then there's a connection connection to