next presidential speechwriter for gerald ford craig smith smith shares behind-the-scenes stories from his time in the white house and the importance of speechwriters during presidential elections. >> how did you get started and speechwriting? >> that's an amazing story. i was a high school debater and i debated in college and i went on to double my major from history into communication studies prove that i went to graduate school studies but i never thought of speechwriting. i just taught speech and got interested in various areas of the field. in one when i was at the university of virginia i would ask to give a guest lecture at the university of north carolina at chapel hill. i went down to chapel hill and gave my lecture at 10:00 in the morning and president ford was speaking on the campus at noon. all of us decided to go over and hear him. how often do you get to hear president live? the president gave a speech that was really not very good. it was disorganized, was rambling. my colleagues kitted me a lot like how could you be a republican and support a man that give a speech? i w