joining us now, gerry smith and keith clinkscales. eat to have you both. $50 million, clearly the price was right. why would amazon be the right place to be streaming? they have a pay wall. this isis: -- gerry: only going to be available to amazon prime subscribers. they might be willing to take a loss on something like tv rights if it encourages people to buy more diapers on amazon prime. jeff bezos has -- live sports is incredibly valuable. i think their thinking is if we can encourage more people to sign up to amazon prime to watch football, then it made a lot of sense. aroline: share price is down little bit today. some analysts making some big quotes, saying this has helped kill the bullish twitter narrative, that they will be the next big life player in sports. -- live player in sports. amazonit's a big win for at twitter's expense. twitter go -- went ahead to show this is a possible technology that can be used. working with the nfl, helped -- they helped make it really good. i like the fact that they were not only able to jump o

joining us now is gerry smith. what is going on here? why now?d altice do with this money? >> altice was formed through acquisitions of cablevision and k.ddenlin with this ipo, they can raise funding to do other deals in the cable space. this been a lot of consolidation in the cable industry over the years. not that many potential targets for altice to go after. expressedy they have interest in is a cable company called cox medications. -- cox communications. they have repeatedly said they are not for sale. oliver: is this decision more about taking advantage of the market that is having seismic shifts in terms of who's leading, who is merging the appetite for this type of media deal? or is it specific to altice and what's happening fundamentally at their company? >> look at the cable industry right now, there's comcast and charter and they have gotten bigger through acquisitions through the years. altice is looking to be a bigger player in this business. the way people are watching tv is changing. a lot of people are cutting the cord. one of the