but also keep in mind that, you know, post gfc, a lot of these municipal, you know, the framework was. so this is just an understaffed industry. on top of that, think about it. we're building homes today exactly the way we did 100 years ago. we have folks out on the, you know, on the site swinging hammers and nails. this is an industry that has resisted technology for forever, and probably has seen the worst productivity of just about any industry in the nation. so we need to see technology infused into the into the business. there's been efforts to do it, but it's been, you know, resisted upon because of the fixed costs associated with it. >> okay. >> you have. >> two. >> things in the housing you like meritage and then building products, owens corning and you've got some pretty nice price level or price targets for both. the. why? meritage. why? what sets that apart? >> yeah. so meritage. >> homes $118. >> price target. that's about 60% upside. so nice. nice return there if we're correct. fastest growing among the fastest growing builders in our coverage. go to market with among the