they just look at engagement metrics. >> narrator: ghonim himself became a victim of those trics. >>e was a page, it had, like, hundreds of thousands of followers-- all what it did was creating fake statements, and i was a victim of that page. they wrote stements about me insulting the army, which puts me at serious risk because that is n something i said. i was extremely naïve in a way i don't like, actually, no thinking that these are liberating tools. it's the spread of misinformation, fake news, in egypt in 2011. >> narrator: he says he later talked to people he knewk at facebd other companies about what was going on. >> i tried to talk to people who are in silicon valley, but i feel like it was not, it was not being heard. >> jacoby: what were you trying to express to people in siliconi valley at th? >> it's very serious. whatever that we... that you are building has massive, serious tintended consequences on the lives of people s planet. and you are not investing enough in trying to make sure that what you are building does not go in the wrong way. and it's very hard to be in t