joining us now for a cnbc exclusive is comscore ceo gian fulgoni.ian, good morning. >> good morning. >> you know, it's interesting, we kind of gave a little bit of the news there, double digit percentage gains in online shopping, according to your data. i wonder if you could put that in a little bit of context according to the overall trend of e-commerce growth. in other words, if we picked any day this year, would it have been up double digits from the prior year, or is this an acceleration in holiday time? >> well, we've been seeing growth rates running, certainly, in the 15, 16% range pretty much consistently this year, so i think these growth rates we're seeing, certainly on thanksgiving and black friday are maybe a few percentage points higher, but e-commerce is just powering along both in terms of desktop buying, and now using mobile devices. >> interesting, you mention the mobile spending. what do you think that's going to come in at in terms of overall volumes this year and how's that relate to prior years? >> generally on a typical day we s