a guy who's regarded as sort of a gifted codfisherman. and you could tell when he talked about it he was good at it and he was 30 years old, hd en training since he was 16, that's all he ever wanted to do. then suddenly someone says "you can make money in trading currencies in this bank." and he leftthe boat and went into the bank and three days later they were letting him trade, a portfolio. take risks for the bank. so they were intoxicated by this idea that they were financial wizards. and they actually... this is what a lot of people did in the boom. they created a narrative to justify the circumstance. they told themselves thatur already aly well suited to financial risk taking. the world had not discovered this until now. as thousand years of poverty followed by successful fishing, something ha prepared them for this. >> rose: they bought the story. >> they bought the story. and th funny thing about it is there was no questioning of it. in such a small community you would thin that... everybody knows each other. they know that... you