joined by tom from gigaome. you took the bus from boston to austin. >> i did, yes. >> stopping all along the way. >> yeah. so we turned it actually into a six-day road trip which is what a lot of people in our generation do. >> yeah. >> because we're less likely to own cars. so we didn't just do a bus all the way through. we did multiple different buses. stopped in nashville, in alabama, and two nights in new orleans, so it was actually a lot of fun, stayed at hotels, took buses there. >> and tom and i want to clarify when you say our generation, you mean you and michal. tom and i, our generation, the bus is not something that you take. if you look historically and when i was a little kid we used to take the bus to grandmother's house and it was soldiers and nuns and not very nice people. there was a time there and i thought we were still in it in which the bus was just not something that regular people took because airlines are so cheap. >> well, so that idea is what many people think, but i grew up with buses

. >> with me in the studio is the founder of gigaom. you lived inside as an insider at gawker and a huffington post. can these companies the profitable? >> absolutely. if you look at buzzfeed, they are often able according to the "new york times" article. but i think all is onto something here. you have to stop looking at these companies as news companies and more as attention companies. if you have the attention, you have the business. if you have the attention, advertisers want to go there. you can sell people other things, music, movies and whatever. i think buzzfeed is in a good position to capture that big part of the media market because some of the older guys are just doing the same old same old. they've done it good job at going through a more nimble, social oriented media company. they're not all the same company. i think what my company does is different from what buzzfeed is and we are essentially doing generally the same business but not the same industry. >> rather than can they be profitable, how profitable can they be? yo