for more on this moment, let's bring in gil luria, da davidson head of institutional research. buy rating already. a price target of $440 on coinbase. what does that mean? what kind of market cap are we looking at? how big of a company can coinbase be. gil: that can lead them to over $100 billion of market cap tomorrow. that is how excited people are for this direct listing. it would give people an opportunity to invest in the crypto asset space without having to figure out which specific crypto asset to invest in. caroline: trading volumes have been going through the roof. 14 billion in the fourth quarter of 2020. clearly this is a business that continues to scale. what is so important for coinbase? full disclosure, my husband does work for coinbase as a senior manager. talk about whether it is the institutional investor that is so important or the retail investor? gil: right now, most of the revenue and profit is coming from that retail investor where coinbase had a really good early start and continues to have the broadest clientele. increasingly, it is the institutional inv

just stick it out for the long term with these ups and downs and there will be ups and downs. >> gil luriaus >>> still ahead, a playboy gets into the nft game. the ceo of playboy group will ans us to talk about the compy'move into the crypto art world. speaking of crypto, "closing bell" will be right back why not direct indexing? or crypto? fractional shares? or digital clearing? there's a place where all these things come to life. a platform where the biggest names in fintech are changing the world. so, if you've got the guts to dream, we've got the guts to make it real. apex fintech solutions the guts to change everything. hey lily, i need a new wireless plan for my business, but all my employees need something different. oh, we can help with that. okay, imagine this... your mover, rob, he's on the scene and needs a plan with a mobile hotspot. we cut to downtown, your sales rep lisa has to send some files, asap! so basically i can pick the right plan for each employee... yeah i should've just led with that... with at&t business... you can pick the best plan for each employee and only pay