what they're doing is, in a very sophisticated way, doing the same thing that macy's and gimble's didn "miracle on 34th street," they're figuring out what consumers like and then they're -- >> paul, are you blaming this on santa claus? you're blaming this on santa claus, aren't you? >> heaven forbid, they'd be on to santa claus, too, if they could. all they're doing is here being very sophisticated about marketing and figuring out what our tendencies are. but here's what scares me, tom, if they can figure out a woman is pregnant, but when can they figure out if she has a sexually transmitted disease or if she is suffering from some kind of disabling condition? and then can they sell that information to employers who maybe wouldn't want to hire her because she's pregnant? >> and frankly, let me tell you something, paul, your profession makes me nervous about this, because i can also see attorneys out there, rubbing their hands, saying, if all of this information is there when a divorce comes up, when a child custody case comes up, they're going to start saying to the courts, you know,