gina pell felt once she passed a certain age, she got ads for products for the older sect. that is not what she was looking for. she coined a new term for marketers and it's resinated around the world. there's a new term in town and has people buzzing around the globe. gaga's one. so is fallon. ellen is one, too. move over millennials, it's the dawning of the age of perennials. what are perennials? >> i describe them as people of all ages who defy generations of stereo types and tonight to push up against the growing edge, ever evolving, blooming, relevant people. >> gina pell published a piece called meet the perennials on the story telling site, media. within days, it had gone arnds the world. from fast company to the london evening standard, gina knew she tapped into something that was striking a cord. >> it was genius, i thought. it affirmed what it was that we have always been doing. >> susan is the founder of eo, a powerhouse in the body industry based in marin county, california. when she heard the term pl perennial she is glad there was a word to describe them. thei