it was for gino's pizza. gino's. you go for the food. >> we've got. gino's. you go for it.zling hot. >> and the producer, her name was debbie mcduffie. she says, can you give me just something to make me feel it hot? make me feel it sizzling hot. and i said, gino's. you go for it. >> it's sizzling hot. hot. >> and, you know, i just could see the control room just jumping up and clapping and stuff. >> he did it. and and we did erupt then because it was like, oh man, this is going to end up being his his thing. so we were thinking it in the control room and he was thinking it on michael, i'm not doing this in any more jingles. and he never did. going up to set some trends, want to laugh and dance and sing. >> and it was just he was killing it. he was killing it. and the rates, the pay rates that singers got paid was like 100 million times more than what the musicians got paid. so i would say, hey, man, can we go to your mailbox? i just want to see those commercial checks falling out of your mailbox. you know, as opposed to my little $34 check. >> it was really a wonderful per