in the fashionable district of ginza at this high-end department store, the number of international shoppers't only up, according to the manager, that part of the business is actually better than before the disaster. when 50% of those visitors are chinese, the store is mindful of the products that catch their eye, whether it's a brand of make-up or a type of cuisine. the tourism pitch goes beyond japan's borders. almost to the vibrant japan exhibition in beijing. where all things japanese from the food to the culture, even hello kitty, are on display. this perspective visitor says tokyo, osaka, kobe, she wants to visit many places. it's all part of an ambitious plan to triple the number of international tourists by 2016. a heavy focus on catering to their neighbors to the west and hoping that japan's struggling economy faces clear skies ahead. anna currin, cnn, tokyo. >>> you're watching "world business today," live on cnn. just ahead, just eight months after joining chelsea, villas-boas gets the boot. we'll have details on that. stay with us. removes 99% of dirt and toxins without dyes, par