then, giorgio armani announced he wouldtart presenting his new collections online. since then, that's become standard practice. the pandemic has instigated a revolution ithe illurious world of fashion >> this model is showing off an evening gown designed by julien fourniÉ for his fall-winter collection. julien fourniÉ is one of only 15 houses worldwide to bear the official haute couture label. but everything is different this season. even exclusive fashion is affected by the global pandemic. the new collection won't be unveiled in a runway show. instead, it's being filmed for a video that will be shown online. and that calls for a whole new approach. >> it is the -- haute couture, it's movement, it's the way light reflects on embroidery. you can film it any way you like, but it's still just a video. so today we're shooting a film , about the evolution of a haute couture collection, rather than just showing a procession of dels. i don't want to do what the other platforms are doing, flogging clothes. we're showing the genesis of a haute couture dress. >> thiis how fo