of course, it is the imagery of the brands, you know, brands like giorgio armani and l'oreal paris, itbeautiful imagery, and chinese consumers are very sensitive to that. they like it. francine: is the u.s. a tough market? jean paul: the u.s. this year is a bit tougher, a bit softer, let's say, certainly softer than china, but it depends. last year, the u.s. was very good. so every year, it is funny, because every year the market roughly, globally is more or less growing at 4%, but it is never made exactly the same way. francine: how difficult is it to predict what will work and what will not? why am i using this mascara, not the other mascara? why am i using this foundation, not the other? jean paul: again, it is very, when you know well your consumers, when you understand the desires, when you can guess their dreams or expectations, then you can really create what they will love. francine: what will the next four years bring? is there a specific market that you think will grow more? is it, for example, men's cosmetics, or something else? jean paul: digital will be the most important

of course, it is the imagery of the brands, you know, brands like giorgio armani and l'oreal paris, itbeautiful imagery, and chinese consumers are very sensitive to that. they like it. francine: is the u.s. a tough market? jean paul: the u.s. this year is a bit tougher, a bit softer, let's say, certainly softer than china, but it depends. last year, the u.s. was very good. so every year, it is funny, because every year the market roughly, globally is more or less growing at 4%, but it is never made exactly the same way. francine: how difficult is it to predict what will work and what will not? why am i using this mascara, not the other mascara? why am i using this foundation, not the other? jean paul: again, it is very, when you know well your consumers, when you understand the desires, when you can guess their dreams or expectations, then you can really create what they will love. francine: what will the next four years bring? is there a specific market that you think will grow more? is it, for example, men's cosmetics, or something else? jean paul: digital will be the most important