welcome gladwell's book is still temporarily out of stock. joining us from amazon web services conference in las vegas is cory johnson and by skype, the founder of the ideological company that has been involved with publishing were nearly 50 years. we don't know the details of the deal how but both sides say they are pleased. what is your take? >> my take is i think everybody is glad it is over and i think the other side of relief is from simon & schuster who did the deal with amazon in the last few weeks. simon & schuster made a deal where they can pull the prices and the nightmare for them would have then nobody else did and amazon would be cutting everyone else's prices and there's would remain high. i think simon & schuster is pleased that amazon seems to be moving toward similar deals with all the publishers were publishers will be setting prices. >> cori, you are at the conference right now. any indication why the breakthrough? >> the amazon web services business really stands separate from the book publishing business. but the publishi

what is the myth of malcolm gladwell?> i am just about as boring and pedestrian in my private life that i am in public. >> you said you had no idea how big your book would become. looking back, do you understand why it did? >> we caught a very specific wave over the last 20 years. there was this emerging class of business person who is demanding a higher level of sophistication and thinking about business in the world. i haven't read it in 20 years. >> so many of your ideas have been widely debated. have you evolved your conclusion about anything you've written? >> all the time. you still believe the same thing you believed 15 years ago then you are a joke, a fossil. as all kinds of stuff that i was once crazy about them now think it's kind of incomplete or juvenile or immature. >> like what? >> there are many cases where i think you have a responsibility as a thinking person to constantly revisit and revise what you believe. the minute you are unwilling to contradict things you believed in the past, you cease to be a thi

football's narrative is falling apart. >> author malcolm gladwell there.p next, when will robots take our jobs and when will private space shuttles take off? i asked a venture capitalist -- next. ♪ >> welcome back to the best of "bloomberg west," where we focus on technology and the future of business. i'm emily chang. companies like virgin galactic and spacex are leading the private sector's turns into space. two rocket disasters in the last month are getting -- giving some investors some pause. i sat down with steve jurvetson and we talked about space. we talked about satellites and taking the internet to remote areas where it >> something that didn't make business sense 20 years ago makes sense now. no one satellites is saying just staying in one place. the latency is shorter. you can provide broadband for the entire planet. every oil platform, every developing village. broadband would be in most homes in america and would be dirt cheap. >> who wins? >> they all went if it's not neutral. if summary can provide a pipe to the home and village that is inde

what are some myths of malcolm gladwell? am just about as boring and pedestrian in my life as i appear to be in my public life. >> the tipping point was your first best-selling book. you said you had no idea how big it would become. the thing that, do you understand? >> i don't. otherks and books of many people caught a specific wave, i think, of the last 20 years. which is there was this emerging businesspersons demanding a higher level of sophistication thinking about this new world. but why my book was chosen above -- i haven'trs read it in 20 years. i have no idea how it stands up. moreu went on to write for books, all bestsellers. outliers, what the dog saw it, david and goliath. involved your -- evolve d your conclusions? same you still believe the thing you believe 15 years ago, you are a joke. a fossil. was once crazy i about and now think is kind of incomplete or juvenile or immature. >> like white? >> there are many cases where you have a responsibility as a thinking person to constantly revisit and revise what you

you can catch more of my interview with malcolm gladwell. don't miss the full edition of "studio 1.0" tonight only on bloomberg television. up next, the pilot that survived that virgin galactic crash is telling his amazing story. find out how he lived after the spacecraft broke up midair. ♪ >> welcome back to "bloomberg west." i'm emily chang. virginrvivor of the galactic crash is recovering and is sharing his story of survival he says his parachute opened by itself after he was thrown into the air nine miles above earth. joining me from washington is our bloomberg news reporter. how did he survive when this spacecraft disintegrated midair? >> it's an amazing story. we still only have sketchy details but his story is starting to emerge. the spacecraft disintegrated around him. he was not wearing a pressure suit, which astronauts and fighter pilots normally wear at these altitudes, which are 50,000 feet or there about, where the air is 70 degrees essentially no oxygen, not enough to sustain life. so he is thrust into this environment. your bo

what is the myth of malcolm gladwell, and what is the reality?> i don't think i have arrived at the level of myth. i am just about as boring and pedestrian in my private life as i appear to be in my public life. >> the tipping point, was your first best-selling book, you said you had no idea how big it would become. looking back, do you understand why it did? >> i don't. my books and books of many other people caught a specific wave, i think, over the last 20 years. which is, there was this emerging class of businessperson demanding a higher level of sophistication in thinking about business in the world. i was part of that wave. but why my book was chosen above, instead of others, i have no -- the whole thing is as mysterious to me today as it was when the book came out.i haven't read it in 20 years. i have no idea how it stands up. >> you went on to write four more books, all bestsellers. blink, outliers, what the dog saw, david and goliath. so many of your ideas have been widely implemented, widely debated, have you evolved your conclusions? h

i sat down with gladwell for the latest edition of ceo 1.0. studio 1.0.f the subjects he wrote more recently about was the nfl. you said it would become more ghetto because of concussions. only poor athletes willing to pay the game. the sport could become obsolete. the nfl has been settling with former players. are they doing enough with current players? >> no. i think the sport is a moral abomination. the nfl just released that report, the actuaries report, they're try to estimate what percentage of retired players will be in need of some kind of assistance, medical assistance from the league. the came up with a third. when you watch football on sunday, they are incurring injury which will significantly impact their life. can you point to another industry in america which in the course of doing business maims a third of its employees? this is untenable. we are talking about brain injuries causing horrible protracted premature death. the idea that we are paying people to engage in a sport for our own entertainment that causes irreparable damage to themsel

>> malcolm gladwell has inspired inflamed, and perplexed the most critical of readers. joining me today on studio 1.0, author journalist and thought-provoking or malcolm gladwell. in your idisk book your argument is that disadvantages can become advantages and create opportunities. you speak with cancer researchers, civil rights leaders. what can a tech ceo take from this message? >> adversity is the best teacher. it is a more efficient way of learning crucial skills than applying advantages. for those were willing to face up to the challenge, adversity is extraordinarily powerful. it is a faster way to get from a to b then coming to the table with all kinds of advantages. >> who do you see as the david's and goliaths? is its heart up's versus amazon, google, and facebook? >> companies transition from being underdogs to goliaths. where used to the trajectory of microsoft starts and it takes them 15 years to go from the upstart to the monolith. today i feel like it was a matter of years a couple of years facebook had gone from nowhere to being a dominant player. this kin

we will talk to mock on gladwell next and his advice for technology ceos. ♪ >> welcome back to bloombergco holding the conference. the theme is disruption. earlier we talked to the coo. the change taking place among inge, established companies silicon valley. >> technology is never without change. always changing and reinventing itself. i think that is part of the cycle we are seeing, the continuous reinvention. and some days -- ways it fits with the broader theme in that there is a constant disruption from technology for how it affects the users and the companies themselves. >> emily chang spoke with the speaker of the conference and best-selling author, malcolm glock -- malcolm gladwell. argument is that disadvantages can become .dvantages you speak with civil rights leaders and teachers. what can a tech ceo take from the message? interestinghat is adversity is not a new thought that adversity is the best teacher. more efficient, overcoming disadvantages can be a more crucial way of learning crucial skills than applying advantages. >> who do you see as david and goliath? startups versu

joining me on "studio 1.0," author, journalist, and thought-provoker, malcolm gladwell. you so much for being here, it's really great to have you. in your latest book, "david and goliath," your argument is

joining me on "studio 1.0," author, journalist, and thought-provoker, malcolm gladwell.ou so much for being here, it's really great to have you.

joining me on "studio 1.0," author, journalist, and thought-provoker, malcolm gladwell.nk you so much for being here, it's really great to ha

. >> emily chang spoke at the malcolmce with gladwell. asked about what tech companies can learn from his big book. >> your argument is disadvantages can become advantages and create opportunities. you speak with cancer researchers, civil rights leaders. what can a tech ceo take from this book? think what is interesting is that -- this is not a new thought, but one that bears repeating -- diversity is the best feature. overcoming disadvantages can be . more efficient way >> where do you see the david and goliath and technology act rightwhat is fascinating now is how quickly companies transition from being underdogs to being goliath. we are used to the trajectory where microsoft starts and it takes them, whatever, 15 years to go from the upstart to the monolith. today, i think it's a matter of years, a couple of years where facebook had gone from nowhere to being a dominant player. they had a procedure disadvantage and suddenly being saddled with all of the attributes of my goliath. boom. >> do some unlike steve jobs or , two of the larges

joining me on "studio 1.0," author, journalist, and thought-provoker, malcolm gladwell.hank you so much for being here, it's really great to have you.

joining me is author, journalist, and thought-provoking author malcolm gladwell.

this week include facebook vice president of messaging, david marcus, best-selling author malcolm gladwelllionaire tech investor yuri milner.

this week include facebook vice president of messaging, david marcus, best-selling author malcolm gladwellonaire tech investor yuri milner. we're going to start though, with reid hoffman, who has one

between five new york times bestsellers and two decades at the new yorker, malcolm gladwell has inspiredflamed, and perplexed the most critical of readers. joining me on "studio 1.0," author, journalist, and thought-provoker, malcolm

i decide they have decided i had to start writing this stuff down malcolm gladwell was writing this and i remembered my first criticism came at manhattan school and i was told to wait okay but stay away from fiction which was strategic advice but given that encouragement i wrote a novel. 31 publishers turned it down. selfless extreme prejudice which is a cool thing to tell kids but the good part was the book was published and then if one as the best american first mystery of the year that got turned down by 31 publishers. they and the names of the editors that rejected the manuscript sometimes they send me books for blurbs and i'm a nice guy so i give them to them. i was 26 year old and life was pretty good but here's the catch. my first didn't come for the next 15 years. the book was number six and i said this must be a misprint. i went to the local bookstore and what we will do is we go in and count the books. there used to be 12 suffice it to their use used to be 15 and now there's ten. maybe this is accurate and the other thing that we will do is if we are in the airport store and w

. ♪ >> malcolm gladwell has inspired , inflamed, and perplexed the most critical of readers. joining

and i must have written about 100,000 short stories, and malcolm gladwell was writing his book "the outliers" about it taking 10,000 hours to get decent at anything. i remember my first kind of constructive criticism came at man hat san college where i went -- manhattan college where are i went undergraduate, and i was told you write okay, but stay away from fiction which is probably terrific advice. but, of course, given that encouragement, i went and sat down and wrote a novel. 31 publishers turned it down, some with extreme prejudice, which is a cool story to tell kids, i mean, that kind of thing. but the good part was the book was published, and then it won an edgar as the best american first mystery of the year, this same book that got turned down by 31 publishers or. i keep a file with the names of the editors who rejected the manuscript -- [laughter] sometimes they send me books for blurbs. and i'm a nice guy, so i give them the blurbs. i was 26 years old, life was pretty darn good. but here's the catch: my first bestseller didn't come for another 15 years. and i remember i was living

and i must have written about 100,000 short stories, and malcolm gladwell was writing his book "the outliers" about it taking 10,000 hours to get decent at anything. i remember my first kind of constructive criticism came at man hat san college where i went -- manhattan college where are i went undergraduate, and i was told you write okay, but stay away from fiction which is probably terrific advice. but, of course, given that encouragement, i went and sat down and wrote a novel. 31 publishers turned it down, some with extreme prejudice, which is a cool story to tell kids, i mean, that kind of thing. but the good part was the book was published, and then it won an edgar as the best american first mystery of the year, this same book that got turned down by 31 publishers or. i keep a file with the names of the editors who rejected the manuscript -- [laughter] sometimes they send me books for blurbs. and i'm a nice guy, so i give them the blurbs. i was 26 years old, life was pretty darn good. but here's the catch: my first bestseller didn't come for another 15 years. and i remember i was living