joining me, malcolm gladwell. book, thetest argument is that this advantage -- you speak with cancer researchers, teachers, civil rights leaders. what can a tech ceo take from this message? more -- can be a more efficient way of learning crucial skills than applying advantages. for those willing to face up to the challenge, adversity is an extraordinarily powerful teaching tool. it is a faster way than coming to the table. >> who do you see as a david and goliath and technology? amazon, google? what is fascinating about silicon valley right now is how quickly companies transition from underdogs to lyons. --are used to the trajectory microsoft starts and it takes them 15 years to go from the upstart. years it was a matter of facebook add-on from nowhere to being a dominant player. this kind of trajectory where tople go from a disadvantage saddled with the attribute of the goliath now has been sped up. you and your books got caught in the middle. how are you feeling about this? >> it has cost me a lot of money. sure

what is the myth of malcolm gladwell, and what is the reality?> i am just about as boring and pedestrian in my private life as i appear to be in my public life. >> the tipping point, was your first best-selling book, you said you had no idea how big it would become. looking back, do you understand why it did? >> i don't. my books and books of many other people caught a specific wave, i think, over the last 20 years. which is, there was this emerging class of businessperson demanding a higher level of sophistication in thinking about business in the world. i was part of that wave. but why my book was chosen above, instead of others, i have no -- the whole thing is as mysterious to me today as it was when the book came out.i haven't read it in 20 years. i have no idea how it stands up. >> you went on to write four more books, all bestsellers. blink, outliers, what the dog saw, david and goliath. so many of your ideas have been widely implemented, widely debated, have you evolved your conclusions? have you changed? >> all the time. if you still beli

joining me on "studio 1.0," author, journalist, and thought-provoker, malcolm gladwell. you so much for being here, it's really great to have you. in your latest book, "david and goliath," your argument is disadvantages can become advantages and create

joining me, malcolm gladwell. in your latest

joining me today, author -- author, journalist, and thought-provoker malcolm gladwell. great to have you.

maybe malcolm gladwell is rightn about the tipping point.t noth wonder my friend pat buchan and a lot of other people are so upset what a is going on with te culture. william f. buckley, definition of a conservative, one who stand progress relentlessly yelling halt. progress has a way of not listening to halt. to halt. so this is the origins of cultural diversity as i called, and numerous other changes have happened. but i love my book came about partly because of another daniel patrick moynihan quote in a memorandum back in 2003. he said, the central conservative truth is that it is culture, not politics that determines the success of a society. let me read that again. the central conservative truth is that it is culture, not politics that determines the success of a society. the central liberal truth is that politics can change a culture and save it from itself. i have seen that happen in terms of the civil rights movement when i was in high school, the debate was going on in washington and the conservatives were saying that you can change the law but you can't change peoples minds.