also working in this space is a chat bot called glamix, which is a way of photographing any item thatsenger and receiving a response that should tell you where you can buy a similar item. so let's give this a go on my boots to start with. it works with pictures found on instagram or your phone, eventually allowing you to narrow down results based on price brackets, brands and retailers. ok, this isn't a bad start. the bot uses artificial intelligence, machine learning and what it calls ‘content based image recognition‘ to search without the need for tags. as well as shopping for individual items, it aims to be able to help recreate a whole look. making clicking through to items so easy is of course amazing for retailers, but also if you're lacking in inspiration. so if someone passes you by and they're wearing something you really like, you need to be quick. got it! having spent a while testing both, the results were sometimes surprisingly accurate, and other times, kind of questionable. but it is early days and the more this sort of technology is used, the more data it collects and t