. >> we work with nike, we got milk, delta airlines, heineken usa, glaxo-smith kline. our portfolio is pretty powerful, and i think the reason for that is the power of ideas and the power of executing really good projects. so as long as we can continue to that and maintain the edge, we wl be successful. >> ceo of the company that carries her initials, rl, roxana continuously emphasizes her success is all about ideas. >> every time we go to pitch a new business, for example, we win it the majority of the times, and that's because of the ideas. >> those ideas have become her signature, from the moment she arrived in the united states. origally from argentina, roxana moved to los angeles in 1991. while working for a p.r. agency that serviced the latino market, she made a discovery. >> i was surprised that the partners and the senior people at the agency didn't even speak spanish.hey had very little command of the spanishanguage, which i thought was ironic, given that we need to communicate in spanish to reach the latinoarket. >> her fst business idea was born: to work on