that's -- and -- the a archaic name of the man that puts it in is glazer. >> is there a way to create a more effective glass without the air-space issue? >> what happens is that air-space in between does not transmit heat because the two -- the inside and outside pieces of glass are not touching. >> the lamination is actually an insulation? >> it's not. if you put a piece of plastic in between those two pieces of glass, essentially the heat goes right on through and so does the cold. >> and so does noise by the way. >> i'm talking more about having a thermal break like some window companies have a thermal break in their system so there's outside and inside aluminum. >> the thermal break is plastic that they use in those windows but it doesn't give you the same performance that an air gap do does. and talking about acoustics, it's very -- one of the great misconceptions is that insulated glass, with that air space, gives you acoustical protection, when in fact it does not. it's not what you use for an acoustical problem. what you need -- i mean what's giving you some protection there i

people immediately said, wait a minute, how did you get milton glazer involved in this? reporter: it's also taught him some important lessons. what's in the bottle is crucial, but marketing can make or break a product. >> reporter: meanwhile, on the other side of the atlantic in a trendy warehouse in camden, to be exact, a different marketing strategy is being developed. >> presence, positions, awareness, profile. >> reporter: a few weeks on the job and without sarah's guiding hand, rob moss, my word robe's new marketing director is drawing up fresh tactics to help grow their customer base. >> we need to be more active in trends. we need to be more active in season. >> reporter: to do this, he's shaking up my wardrobe's old tactics. >> if it can give us reach to the right audience, it works for me. if it gives a reward mechanism to vips, that's another strong pull. >> reporter: since its launch five years ago, sarah has never spent money on advertising space, choosing instead to attract customers through pr. now that's about to change. >> really good about retaining the

the good news, he was a young glazer, and every window in the city was broken. >> a holy grail of glazing [laughter.]

the good news, he was a young glazer, and every window in the city was broken. >> a holy grail of glazing [laughter.] >> so at that point, shortly after the tremors sopped, he said wait a minute, i've got this idea. so paige glass really started in 1906, with that quake. >> wow. >> and he was so busy, he didn't really form an actual company-company, a registered company till 1910. i think that was the first time he had to catch his breath. so, officially, as a company, we're 1910, even though he started in the big '06 quake. >> and this is a really interesting building, which i hadn't planned to talk much about, but this was an unreenforced macery building, i presume. >> it was. >> and it is heavily reenforced. as you walk around, you will see large steel members and all sorts of other kinds of reenforcement, which are really done as well as i've ever seen this done in san francisco. >> we were also the first building to be seismically r reenforced k bracing after the quake in '89. >> what was the '89 earthquake for you like in the glazing business? >> again, the good news was most of the

and in brooklyn, steve hinde taps new york's iconic designer milton glazer to help grow his brand. >> that's "the boss" for now. let's take a look at the european stock markets as trading is under way. the london ftse is up by .20%, the zur rick sm i. up by about .10. it looks like the markets are shaking off the worries about moody's downgrading ireland's credit rating to junk status although the focus is very much on italy as possibly the next domino to fall as politicians there are trying to quickly push through an austerity measure there. now let's take a look at how the markets in the asia pac region ended the session. it looks like they were all in positive territory as we've been reporting. the reception to china's second quarter gdp was fairly good. it looks like the figures that came out really were received well because china's gdp slowed down slightly even though it's still at 9.5%. there was this concern of this hard landing that beijing is trying to slow down the growth there too quickly. so 9.5% was a good number for the analysts that had been expecting a sharper slowdow

. >> people immediately said, wait a minute, how did you get milton glazer involved in this. >> it's brooklyn. outside, temperatures are soaring. that's not stopping our boss, steve hindy. he's hitting the streets on an important sales call. >> hey, steve. >> how are you doing? >> nice to see you. >> steve is visiting a popular hangout in the area called diner. his goal here today is simple, to persuade owner, andrew tarlow to carry more of his beer. steve sees himself as more than just the president of brooklyn brewery. in his eyes he's the consummate salesman, an aggressive negotiator for his brand. >> so much of beer selling is salesman. i think if i retreat to my office and never get out and talk to people, i think that's a big loss to my company. >> diner already stocks many of brooklyn brewery's beers, but in an ever-growing market, steve doesn't want to lose out to the competition. >> i could have more of your beer on tap. >> you think you'd be interested in the brew master's reserve? >> for steve, these sales calls are crucial. they allow him to keep in touch with his custome