: marshall glickman became temple beth am's ba'al tekiah, or the one who souns the shofar, over 40 years ago. >> they used to time him because he could hold it so long, and they couldn't believe it. [ laughs ] he felt a commitment to his religion and a commitment to his god and to his congregation. he just felt like it was a gift that he was giving to the community and that he was the person through god giving that gift. at his funeral, there were over 800 people. >> when the funeral was over, when they put him in the ground, we blew the shofar. and it was quite nice. it was very lovely. the notes were great. i don't know that i've ever played the notes as well as we did at that point. but, at that point i guess, people said, "wow, you should keep on playing." and "why don't you and your son play in echo?" >> tekiah. [ sound the shofar in echo ] >> it just gives the room a deeper vibrating, vibrational, sound that echoes through one's heart, one's chest. >> shevarim teruah. [ sound the shofar in echo ] >> they listen to the shofar and they can close their eyes and say, "this is the same

. >> take david glickman. he is the owner of vermont butcher block and board company. he says his professional outlook improves. >> if dawn wasn't in my life, my business would be a lot smaller. and we would have probably struggled a little bit more. >> david said, hey, how is the wholesale thing going for you? i said let's go to a trade show, come with me. by presenting him to my clients and new clients as well, he was really able to grow his business. >> since glickman's first trade show, lancaster is a steady presence in his life and he in hers. >> she's a very generous person. >> the world is big enough for all of us. the stronger i make a presence for him, the stronger he makes a presence for me. >> she admits that the relationship works because they're not making the same market. >> if you're in the market for a butcher block, you're not in the market for soap. >> but what if you are looking for soap? lancaster's response may surprise you. she knows other entrepreneurs who sell the same product but she's not afraid to promote them either. >> there's enough busine

. >> more than anything else, landcaster, glickman and capisolla learn you can learn from others. >> if you close yourself off from your competitors, you are not going to be able to grow and they will not be able to grow. >> it is not all about competition, it is about cooperation. it is about -- when one person succeeds, a lot more people succeed. >> there's this new sort of concept of business being gentler and friendlier. >> for landcaster, paying it forward has become a business model of sorts. one that's paying off in all sorts of ways. >> if you're not going to open the door, don't expect something else to help you. we love doing that for each other. hugs are great. they are priceless. >>> it still seems a little complicated to actually promote a competitor. so let's turn to this week's board of directors to get their opinion. rod kurtz is the executive editor of aol small business. and steve strause is the small business columnist at "usa today." you can read his blog at mr.allbiz.com. and you can read stuff on aol small business. >> i think you owe me a story. we'll talk abou

jim turner, and dan glickman, and dave mcgurdy. you put all these people together you have a good group to assess where our government stands with regard to national security preparedness. we believe that this assessment that is being released today, and bruce will describe to you in just a few minutes, is a very important document. i don't think i have seen anything quite like it. haven't seen all the things that come out of government, but i have seen a good many of them. and you will see that it gives a very fresh perspective on the threat that we confront from al qaeda. so our focus today is on this paper and the evolving threat from al qaeda. in the future, we will explore other aspects of homeland security and national security preparedness. but today the focus will be on the report. so, bruce, to get us into this report we ask you to step forward and give us a summary. >> thank you, lee. before i begin let me first thank very warmly and appreciatively the bipartisan center and especially the executive director of this effort