the case just briefly to summarize is called glinton versus wildman brothers and it's a first amendment case. of course, the first amendment protects the freedom of the speech but it also has been found to protect in some instances the right not to speak or the right not to have the government force you to say something you don't agree with. and in this case, it was a group of california fruit farmers, producers of vegetables and fruit in california every time they sell a bushel of corn they have to pay a dollar into a federally backed marketing program and that marketing program then pays for ads and commercials on television to advertise the fruit in a generic way much like the milk commercial, beef, it's what's for dinner. this group of fruit farmers did not like the ads that were being produced on their behalf through this marketing program. the ads were featuring varieties of fruit they don't grow and they didn't like some of the subliminal sexual suggestion on the ads about the lusciousness of the fruit and they decided to make a first amendment challenge to this marketing program