this hour, we will hear from key players in this sprawling businesslike micron's ceo, globalfoundrieso, and the man in charge of amazon's processors. but first, the problem. the covid-19 pandemic last year spurred suppliers to cut production, not foreseeing a surge in demand from consumers for everything from consumer electronics to cars. as a result, that put manufacturers and whole industries in a lurch. >> covid caused everyone to step back from capacity and buildout the supply chain of the industry. it induced a radical change in demand. now there is a meaningful shortage. >> this last year has been difficult to deal with. nobody knew which direction demand was going to go in and we saw some real sharp moves in different industries. >> our ability to meet demand is outpaced by supply availability and everything is short. there is not a single industry that has not been affected by the semiconductor shortage. from automotive to iot to home. emily: here to break down what is driving the shortage that has thrown the global economy into crisis, bloomberg's ian king, who has covered th