received $84.00 notifications yesterday and spent exactly 2 hours on my smartphone for which i am gloc that $77.00 times if i hadn't the activated push notifications my phone would beat every minute also as apps for my attention that can be. well cool video but it can also be stressful. and get released with every notification increases muscles it's no laughing matter. push notifications they want to maximize the amount of time we spend on them because the more we use those apps the more information on they can collect which they can monetize for advertising you're a scientist heading back from the good the university frankford explains what effects this has on our brains. this is where distraction happens when i concentrate on one task these brain regions are active. all sensory stimuli are filtered out by this region the so-called d.m. stuff blocking access but when there's a stimulus that's very different to other stimuli it gets through and distracts. this is what smartphone and app developers capitalize on they want to create products that permanently grab our attention with push