so, for instance, if you are using their gmail product and you are inviting people to a party that they may know who some of your friends are based on your interactions on a google social network and suggest friends that you might want to invite, and they're able to do that because they are working with you both on their social network as well as their e-mail product. and for the user what they would say is that it provides the user with one single privacy policy rather than having to navigate 70 different ones and that it provides the user with a more consistent, uniform experience across all of their different platforms and where they can get more targeted information advertisements at each platform, so it'll be a better experience for the user as well. >> host: before we introduce our other guests, what is the open internet coalition? >> guest: it's a coalition of leading internet companies. most of the big internet platforms, social media companies -- >> host: including google. >> guest: it's a coalition that i run out of my law firm. >> host: also joining us here on "the communicat

it is terribly unfair because people who sign up for gmail sign-up for an e-mail service. they are finding personal information that they thought was in an address book accessible on the internet. google, interestingly, agreed with us. they won't say that publicly, but they conceded it was a mistake to introduce it as they did. the ftc launched an investigation, it agreed with us, required eight conference a pricey program for all of google's programs based on what happened with google buzz. this is a key point that bears restating. the information the people have provided for an e-mail service, they didn't expect to be used for a social network service. when google came along at the end of january of this year and said that information that you provided for gmail -- we're going to make it available across all of our services, we understandably -- [talking over each other] >> we understandably went to the ftc. we said we cannot do this. the case that we lost was in on the merit. the judge agreed with us that the google changed raised -- and her words, concerns. she simply

. >> was this directed at gmail? >> no. >> google's email? >> no. >> because everybody's talking about a gmail killer. >> it's certainly what everyone's writing about. >> google... >> yes. >> facebook and google. >> yes. >> are they on a collision course? >> they are indeed. >> the fight's over what? it's over how-- >> search. how people find, discovery, search. >> say you want to buy a car. you can type "prius" on google and get publicly available information. or you can type "prius" on facebook and get personal advice about it from your friends. are you trying to turn everything we do on the web into a social function? >> i think what we've found is that when you can use products with your friends and your family and the people you care about, they tend to be more engaging. i think that we're really gonna see this huge shift where a lot of industry is--and products are just gonna get remade to be social. >> so you're out here in silicon valley. can you feel a tectonic plates... >> yes. >> shifting over? >> well you can see the talent shift

you've got a new column, in fact, on cnn.com, that says a recent breakdown of gmail got you thinkingak from technology that maybe it's not such a bad thing. >> no, actually, i was in an airport. and the guy in front -- and the guy in front of me, he had his laptop, two cell phones, kindle reading device, some sort of digital music player. put them all on the bin. and he said, did you ever see gold finger? he said the old james bond movie? he said, sure. who do you think carried more equipment? james bond or you? yeah, we all are outfitted that way. and as you pointed out, fredricka, last week when gmail went down temporarily, they put down a notice saying it affected only 10% of their users. but that's 35 million people. >> oh, my goodness. isn't that incredible? >> reporter: and you wonder if in a way, some people felt like it was a snow day, like they were finally relieved of having to do their -- >> it actually feels good when you're cut off from the rest of the world. for me, i don't mind it. don lemon is walking in here. he's a gadget guy all the way, he was devastated when that

we don't have the political will to do that right now and i get asked about gmail is a lot right now. so that is the real problem. the solution is a portable solution. >> do you know anything specifically about soybeans quite >> i don't know anything specific soybean other than it exists. and i would prefer not to read it, but probably i'd eat it a lot. >> so one story you tell is an experiment in detroit but one of the midwestern cities that has had such a challenge at the housing market in all these vacant lots developing in the cities. >> trying to sit here and there but they're been farming. how did that turn out? >> detroit is really interesting. so much think that land and you've seen people really just say well you know what you'll get a suit, we have to gird ourselves. so there is a network of 1300 garden and something called the detroit agriculture network i believe encouraging research program and a pool together the overstock basically another day so at the farmers mar

if you have a gmail or google account you pretty much already have a google plus account.ay want to talk about your company, and make it feel like a lived in space so when people come in to it, they can feel comfortable and start to engage. >> is there any particular advice to get people active on my page? >> it comes back to a lot of things. there are certain things you can do to make it stand out. posting on a regular basis can drive a lot of trachlkt ta-- traffic. tailoring it. ad words. people are familiar with ad words that come up through google search. the plus one button that you can see, if you went to your favorite shoe page and plus-oned it. if your friend is searching for shoes, you see your friend was doing it. seeing that social engagement is another way to drive people to your product and to your company. >> wow. so getting plus one is really important, right? so if somebody plus ones my shoe company, then all of their friends see it. >> and are you a cyclist and -- >> my husband. >> well, i'm a cyclist and i know when i go into a bike store, it can be extre

and if you have a gmail or google account, you have a google plus account. may want to add some photos or video and talk about your company a little bit of course, and start to, really, make it feel like a lived in space so that when people come to it, they feel comfortable and they can get the message of the company and start to engage in a number of ways. >> is there any particular advice about how to make my page active and get people active on the page? >> yes, it comes back to at lot of things. there are things that you can do to make it stand out. first of all, post on a regular basis can drive traffic and tailoring through circles to figure out who the audience is and other things that stand out including things through ad word which are words that come up through the google search. so the plus-one button which is done through any search today, but if you went to the favorite shoe's company's page, and plus oned it and your friend was searching for the shoes one day, you would see that your friend plus oned it. so that idea of social engagement around

we guess facebook for fees, gmail for a free, google maps and people are trading privacy for convince, and then they don't like it after the fact they're calling foul, and i feel you can't really have it both ways. >> host: joseph's question for you. do you believe there is enough education for the public so when you are willingly traded and you understand the consequences of that trade? >> caller: well, maybe not minors understand that but the buyer has to be aware. i mean, you have to take personal responsibility for their actions. >> host: thanks for the call. >> guest: there is a area where we have responsibility and people are beginning to learn don't post drunken photos of yourself, but initially facebook said it would never give this information to third parties so they broke their end of the deal, and frankly, facebook -- it isn't for free. it's using my personal information i could get fired on. that's a cost to me and right now facebook makes $4 per person. i would gladly give them $4 a year or $10 a year, which is what they make on selling the data, to get it in a private p

accouu >>> gmail users should be able to access accounts by now.what google says in response to a rare outage this afternoon. the number of people got error messages when they were trying to check their mail. thousands of messages posted to twitter expressed outrage over the zblich. google apologized for the inconvenience and said that system remember lay built is a top priority. >>> dimitri is a physicist from the you don't know of california. he got a traffic ticket for failing to come to a complete stop at a stop sign. he didn't pay the $400 ticket. instead he wrote a four-page paper and that paper explained why in his view the police officer's version of events defies the laws of physics. he says he was able to show that from the officer's vantage point it only looked like he didn't stop. >> therefore my argument in the court that what he saw could easily be confused by the angle of speed. therefore, what he saw did not reflect reality. >> did you hear that? it was not clear whether the judge got it either but he did dismiss the ticket. >> who

this time around including gmail tap allowing the user to send morse code instead of having to use thentire keyboard and they said they werereleasing one with the anyonenin. is it endo katie couric some, mistaken ease are on former news. they have brought in an sarah pal in. she will comment on the day's news throughout the first hour of the program and then actually host some segments in the second hour. palin has been a fox paid contributor since leaving. >> how can she do this when she has a contract with fox. >> the couple of sources did not confirm, but didn't get into the details about it. so there has got to be some -- >> she must have had permission from roger ales who saw this as a way to promote her on fox. but i mean i'm sorry. nbc. shame on you. that kind of a platform. what's she got to say? nothing. nothing. she is such an air head. but i just hope that katie cur curric and george stephanopolous kill them on the ratings. >>> we have been covering this, almost as you know, almost non-top stop here overheadevery day on full-court press that is the key. trayvon martin, we ar