go-jek has grown to become indonesia's leading mobile on demand platform. ridesharing app now controls 95% of the online food delivery market. go-jek employs 300,000 riders, dominates the same day logistics market, all achieved in just two short years. ♪ haslinda: nadiem makarim, welcome to "high flyers." good to have you with us today. nadiem: thank you for having me. haslinda: go-jek is a play on an indonesian word which is a motorbike rider. how did it come about? it has to do with harvard? nadiem: yes, when i was in business school, we had an independent study project. i had this idea that i always wanted to do, and so i did it first as a school project. in between the summer, i decided whatever, let's just try building a call center because we did not have money to build a app. we built a call center, recruited a few drivers, and i think that's how it all begin. i recruited the first 20 drivers of go-jek. those 20 recruited the next hundred, 200 and so on. haslinda: it was slow going in the initial years. for a long time it did not take off. nadiem: it

came go-jek business covering ridesharing, logistics, and financial technology.is today's highflyer. ♪

then came go-jek's business covering ridesharing, logistics, food, and financial technology.m is today's highflyer. ♪