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i'm thinking godaddy just won because they didn't have to pay, right?or free right now. >> i mean if that was their objective, clearly it was a brilliant move. i actually did see that ad when i saw the little dog i kind of caught it out of the side of my eye. when i saw the dog running down the side of the highway and a car go flying past i was like oh, my gosh this isn't effective, it didn't work for me. clearly it is a big, massive business and it's either in the business of building a brand or building a response. >> and haven't we learned that america loves dogs hates people? hasn't that lesson been pounded home a lot? >> a little bit, yeah. like a little bit. and given that the godaddy had been in some other, oh what's the right words for it real serious problems around animal cruelty issues you had to believe that they knew this that it was actually the pulling of it that was the thing that was planned. >> godaddy in the past several years has released a series of incredibly sexist ads so it's striking that we have ads that treat women like object

because i just sold you on this website i just built with godaddy. ship him out!, talk to me. >> i thought this was so hilarious. i was so bummed that it got pulled. why can't anyone have a great sense of humor about it? i thought it was -- i thought it was funny. i mean, people do have dogs that they sell. and people take them into their homes and give them great homes. am i the only one? >> you know what, i love that you have a sense of humor. and check out heather's dvd called "i don't mean to brag." thanks for being with us, heather. >> thank you. i mean, that dog might go to malibu and have a great life with a richer family. who cares? >> you're right, you're right. but with the big game just hours away, i went out on the street to find out how much people know and don't know about the super bowl. watch. ♪ >> reporter: watching the super bowl? >> of course. >> reporter: who you rooting for? >> i don't know yet. no, seattle, of course. >> reporter: okay. why do you say of course? >> because i like seattle. >> reporter: now i'm going to throw my football at you

her godaddy car will be beat up for the big race on sunday. >>> tragic news from hollywood. 30-year-olds wittels, writer and producer of "parks and recreation" has died. police say the signs point to a possible overdose. drug paraphernalia was found in his home. he publicly talked about the two stints in rehab. representatives for nbc say they have no comment. >> funny guy. worked for sarah silverman and invented humble brag on twitter. that was a big thing a year or two ago. a big loss in the world of comedy. >>> will it be "birdman" or "boyhood" for best picture or will "american sniper" surprise us all? it is going down to the wire. i think cnn will break the news before the envelope is opened. it will be don lemon and michaela pereira. they are hosting live from the red carpet right here on cnn. >>> walmart giving half a million employees a raise. what this means for the battle of higher wages in the country next. ♪ ♪ i'm almost done. [ male announcer ] now you can pay your bill... ♪ ♪ ...manage your appointments... [ dog barks ] ...and check your connection status... ♪ ♪ ...anytime

. >> i saw the godaddy ads.ount. >> so last night along this line, godaddy had a guy, misses the super bowl. not at the party. working. quietly in an office. setting up a small business. >> right. >> pursuing the american dream. i thought it was going to be a joke. i thought like some you know girls with no clothes on were going to be coming out and -- >> it's no longer donny's account. >> it's no longer donny's account. >> what i'm saying even godaddy which used to shock -- >> they did the ad. they pulled it. >> i know. but the one that they ran that i saw last night, they shocked by actually being about what they're about, which is helping small business owners move towards achieving their dreams. >> i wonder that was the whole strategy donny. the puppy ad was a set-up. they knew they weren't going to run it. get even to talk about it how rer tibl it was. we feel bad. they hook you in and now they explain to you on the super bowl what they do as a company. >> for the first time. >> that is their strategy every

unfortunately, as you might be aware, godaddy tried to river -- to riff on it. it was a major fail. -- theyened up pulling the ad. we didn't see it. what they put in its place was fairly lame. i thought. i thought the tone of right. it was family friendly with all the scandals in professional football. i think it needed to be softer this year. again, i thought the ads that set out to be funny were. and the touching ads were that without being too schmalzy for the most part even though there were some ads that i thought were just horrendous. >> indeed upon and of course the other big thing of various movie trailers airing. the "jurassic world" trailer aired and took people's breath away. the reaction was extraordinary. >> absolutely. i thought all the movie trailers we saw tonight -- not trailers but says ads, they. -- they felt like trailers they were so incredibly cut and produced "jurassic world." we had the "terminator" reboot the with schwarzenegger and "tomorrow land." they all looked fantastic. and this is a fantastic venue for motion pictures. i think we

that question is how is it even remotely possible that godaddy has $4.5 million?omain names that aren't even theirs, they don't belong to them. why would anyone pay $4.5 million for a television commercial when you can pay a guy six bucks an hour to spin a sign on any corner you want? they say super bowl sunday is the second-biggest eating day of the year after grandparents' day. the average american will consume 2,400 calories during the game. one nutrition expert says the reason this happens is because you're so busy paying attention to the game, you don't realize what's going in your mouth. i think that's true. last year, you remember this, last year i ate a nine-volt battery and a snow globe. americans will eat an estimated 11 million pounds of potato chips, 8 million pounds of tortilla chips, 4 million pounds of popcorn, 3 million pounds of nuts, and exactly four carrots from the vegetable tray. let's go back to the car wash where a nurse is about to get a big surprise. there she is. okay. with her daughter. now, she has a minivan. that's not it. oh, that's t

got some breaking news here on godaddy. morgan brennan has the details. morgan? >> hey, melissa.just filed an amended s 1. it will trade under the ticker gddy. and for class a common stock that will be listed on the new york stock exchange. no price listed. keep in mind we did know that go daddy was filing for an ipo. what this gives success the ticker, gddy, and the exchange also worth noting. morgan stanley, jpmorgan and citigroup continue to be the lead underwriters on this ipo. back to you. >> thank you, morgan brennan. so the ticker is going to be giddy. like giddyup. >> go daddy. >> giddyup. >> big danica patrick fan. you watch the daytona 500. what do you think? >> i think a lot of things. be specific. >> i don't want to be specific. we go hunting for risks by looking at some of the highest beta names in the s&p 500. are they worth chasing? more "fast money" straight ahead. >>> it was down a lot. >> time now for pops and drops. big movers of the day. drop for macy's, down 3%. karen? >> yeah, the people were disappointed that they got it. i think it was in the middle five c

now godaddy is ready to go public with an ipo.y, february 25th 2015 and squawk box begins right now. ♪ live from new york where business never sleeps this is squawk box. >> good morning, everybody, welcome to squawk box here on cnbc. i'm becky quick. the dow, the s&p and the russell 2000 all closing at record highs. the nasdaq is now on a ten day winning streak. that's the longest positive run since july of 2009. turning in the third highest ever to finish at yesterday's session high janet yellen continuing the same message of