doesn't matter, it works. >> it's good. >> we were talking about the godaddy ad. different take on ad. let's take a look at that. >> it might be the most controversial ad, this ad from godaddy called perfect match where a super mall locks lips with a geeky looking engineer. >> oh, really? that ad is controversial because she is kissing a jew. it's so disgusting to kiss a jew. is that it? what's that? i'm being told that's not why people is upset. affection should only take place between looks equals. well, he's not attractive enough to kiss -- aahh! by the way, how is this objectable? but everybody was perfectly fine with the ad about the guy clearly [ beep ] his horse. >> i heard that it took 48 to 50 takes to get that kiss exactly right. >> urban legend, dude. mikey was killed by pop rocks also. >> if i was that kid, i would do as many takes as possible. very lucky man. >> lewis, thank you. >> still ahead on "way too early," why you're awake. your lip lock, tweets, e-mails and texts are next. "morning joe" is now just moments away. at a dry cleaner, we replaced p

let's talk about one of the most controversial, the godaddy ad. it might have been one of the most booed or cheered . at the super bowl party i went to the women were going ew as that kiss went on and on. did this miss the mark? >> i can tell you they were going ew in every room i was in as well. yes. did it miss the mark for godaddy? not at all. this is just what they want. you and me are sitting there talking about it. >> that's what they want, the buzz, whether it was liked or not. >> absolutely. so it worked. >> thanks for going back through the super bowl with us. we appreciate it. >> see you next time. >> commercials with heart, those were the ones that stuck with us, right? >> i think everybody is in agreement they were not a strong showing. >> they were really just okay by and large. >>> this was a just okay day for us in terms of snow and we're just okay with that. >> we are. i know you are. >> i know you're not okay with that and i am. >> frederick county has been added to the winter weather advisory. that's new information for you. let'

some were funny, some were gross. >> you are talking about the godaddy ad. at. >> no, let's not. >> can we turn the volume ad. >> sexy side representing by bar rafae rafaeli, and the business side represented by walter. together, they are perfect. >> oh, stop. >> you can hear it, and i was watching with my two 5-year-old boys. >> disgusted by kissing anyway. >> i'm no prude as you well know, but i thought this was crazy i couldn't believe it. i was so embarrassed. >> it worked. people are talking. >> and godaddy likes to push the envelope. you see their ads in the past this was a good change for them. on the show, people talking about it, and walter feels like the luckiest man on the planet. >> walter will be our guest later on this morning. i love the baby clydesdale. >> another emotional ad. >> i loved it. >> but ads you had to tweet out, talk to friends about. nothing affected me in that kind of way, i have to call a friend, tell them about it. you have to see this ad. >> i think are you a cynic. >> wasn't particularly ambitious. a safe super bowl. >> dori

. >> on that note, the godaddy ads.i'm intimately familiar with them and written on them and trade on the lipstick lesbian idea with danica patrick and wonder why they haven't embraced her and wondering what to expect this year from godaddy. >> this year see two spots, one is fun and it tries to connect a little more what they actually do for you. you know, nobody care what is they do. i can see them trying to link, we happen to be a technology company. so you will see a spot with a person making out with a nerdy guy and it is a train wreck. the makeout sounds are gross. really in their typical explo exploitive fashion. >> oh good. oh great. >> seems like the ads create a spectacle so people watch and stop the sideline conversation and then show them the tag line but the spectacle may or may not have anything to do with the brand identity. >> not required. >> there you go. thank you very much. >> thank you. >>> straight ahead, a formal farewell to hillary clinton. don't worry. she's going to a better place. i was in the

melissa: how about the godaddy ad? that one, just made me cringe and hide.ht, that one, it killed me. what did you think, jeff. >> there are some things you can't unsee. it is a line from our show. it was never more true than watching those two smooch. was it, $4 million for 30 seconds that is about half a million dollars of every disof the dping slurp sound. not good. hate it. melissa: jackie, what do you think?. >> i thought it was terrible. it was terribl the audio of it, not only was the visual disturbing, the audio was disturbing. both kate upton and bar rafaeli should said no thank you. melissa: one is m and m ad. i liked this one. i hear you guys didn't like it. you thought it was unexpected, sort of is a days tick and little scary. >> as a parent you probably loved it does a great job of telling your kids don't eat m&ms. don't eat me. i don't want to be eaten. most counterintuitive marketing for a candy i ever seen. that ad was terrible. >> i have to say, romancing your food is creepy. you shouldn't romance your food. what is that relationship like s

>> no, no, you know, he is -- >> this looks like the godaddy ad. just get a little closer. >> i'm sorry. i don't know if it's having the intended effect or not. the point of this little feature is that if i had one new dollar to put to work in the financial space, the big money center banks, it would not be in jpmorgan. at these valuations, it would be at citigroup. a couple of reasons why. i'm a value girl, so, i obviously look to valuation. the price to tangible book is significantly lower on citi and i think that difference is, it's more than should be -- there's some premium that should be warranted to jp mo began, the value of that franchise, but it's too big here, this disparity. also, as a price to earnings, we could end up seeing a meaningful boost in ci ti's earnings. though the average hotness of my portfolio would go down as a metric, switching to citi from jpmorgan, i still think actually right now, citi is the better play than jpmorgan. i'm still long jp morning, but getting long citi, as well. >> i'm worried about the financials here.

. >> did you test the godaddy ad where bar refaeli was kissing the guy. >> was i the only one ew'd by win for them that people get grossed out? >> every year they -- >> look at the female reaction. took a deep dive. >> they took a deep dive. they were grossed out by it. >> did the blackout affect the ad. >> i think you wrought enough food and drink to last four hours so blackouts don't upset them. but if you are a pair of people watching it on tv, at the 30-minute mark these when people start to turn it off because they're so conditioned to television. if it goes beyond 30 minutes they're turning the channel i don't know. i think the numbers are going to be big. >> because it was one of the greatest halves in football history. i just wish the ads were as good as the game. >>> power outage aside new orleans is baskingy the glow. but the city is still recovering from the defb station of katrina. james brown made a return visit to the lower 9th ward. >> reporter: this week the city of new orleans but on its sunday best and showed the world it is back as a great toure esist destination fr

ads? godaddy, you heard that name. it has the pretty ladies. has a great job using its commercials as a tease, driving people to the website to find out how the story ends. a brilliant strategy. coming up, bob parsons, godaddy executive chairman and founder, the guy behind it all us know what is in store for this year. david: can't wait for that. a mercedes ad already creating a quite a buzz. it isn't the one they plan to show during the game, oh, no. the one they will air is even bigger. more stars, and get this. it is promoting their lowest priced car ever. the president and ceo of mercedes-benz usa will be here. of course we will have a sneak peek at the commercial. liz: wait until you hear the price on that mercedes. but first we'll tell you what drove the markets today. today's data download it is a sea of green on wall street. all three major indices ending higher for the 52-week in a row. the dow closing above the 14,000 mark for the first time since october of 2007. this marked 11% gain as david mentioned from the bear market low hit in

. >> someone said that godaddy ad -- >> it's going to have people talking for weeks. e word. go daddy usually puts an ad out every year that has folks talking. >> they definitely try to push the envelope and they've gone gonza with this one. it's pretty out there. >> $4 million for a 30-second spot. >> and you only get two million for 30 seconds on this show. doesn't seem fair. >> yeah. that's why we have to run so many commercials. thanks to both of you, do appreciate your time and your insight. >> thanks. >>> mitch mcconnell taking a stand that may surprise some of his supporters. we're going to tell you what it is. also, it's a million times cuter than the super bowl. that's right. there they are. it's the puppy bowl. we love the puppy bowl here. in fact, we contemplated just doing this the next 30 minutes, sitting here looking at these pup pis. we're not going to do that. we will preview it, though, ahead, right here on msnbc. ha ha ha! no no no! not today! ha ha ha! ha ha ha! jimmy how happy are folks who save hundreds of dollars switching to geico? happier than d

. >> it might be the most controversial ad of the super bowl, this ad from godaddy called perfect match where super model bar rafaeli locks lips with a geeky-looking engineer >> jon: because she was kissing a jew? is that why? oh, it's so disgusting to kiss a jew. is that it? what's that? i'm being told that that's not why people were upset. the source was apparently america's belief that affection should only take place between looks-equals. he's not a... (screaming). by the way how was this objectionable? but everybody was perfectly fine about the ad where the guy was clearly [bleep] his horse. ( applause ) i'm not saying i blame him. it was a fine lacking horse. in the end the ravens prevailed. the game was a swan song for 17-year veteran linebacker ray loom it. ray lewis, i'm sorry. seen her portrayed as a very angry badger. the inspirational figure to his teammates lewis' story is complicated by some personal troubles. a little matter of... i'll let boomer explain >> he was involved in a double murder >> jon: involved in a double murder. a little double murder. as knute rockne used

one of the most controversial ads was godaddy's spot. sparking 50,000 tweets in 20 minutes according to a site called social zoo. it it is largely theic factor of the kiss. negative comments. but don't they say that all publicity is good publicity, mandy? >> absolutely they say that. let's bring in someone who should know about that. his name is james cooper of ad week. james, who do do you think are the winners or losers? when when you talk about the the ick factor -- >> well, the kiss with the pudgy nerd, but the sound wag nass na. i think that's the big winner. for the winner i pick chrysler and audi and mercedes benz and hyundai having good ads. >> hang on. you say good godaddy with the noise and kiss, why is that a loser? if you talk about bad publicity is good publicity. isn't that what advertisers want to do? >> yeah, they are talking about it but in a negative way. ace metrics, has it at almost the very bottom basis points. did not do well in terms of effectiveness. people are talking about it but i don't think in a good way. >>

. >> and to take sort of the contrasting examples, an ad that apparently got a lot of buzz but not necessarily positive buzz, godaddy'syou think this back fires for them, or is any publicity good publicity? >> i don't see how that ad can we viewed as a positive. a lot of the social media on it where people were saying they were, you know, to use a vernacular, grossed out. i will say godaddy's other ad that focused on -- was a departure for them and was pretty effective in educating people. but bar rafeli ad i think was -- it's kind of hard to mess up an ad that she's in, but they seem to do it. >> i'm sort of cringing there as i see it. over here, the game was so so late, i didn't catch it myself. and if you watch it on the bbc, you don't see these advertisements. even though a lot of people around the world watched the event, it seems to be a very u.s.-driven market. >> yeah. there's no question, the super bowl is -- ads are very based in u.s. popular culture. we really haven't reached the point where a lot of these ads are based on global campaigns. there's a rare exception. coke had an ad in the first half where th

as for working the godaddy ad, according to a group, it received almost 1 million views. it had more thumbs down than thumbs up. in the past, it hasn't really been a negative for the brand. but you make your own. reportedly that cast needed more than 45 takes. good for actor jesse highman. bad, guys, for us. >> i am looking at the list in "usa today," it's the bottom commercial in terms of consumer response in the rating. i had an argument with somebody before the show about whether or not it was in the end good for godaddy. it sounds like they're getting business out of it. >> there's a lot of debate whether the danica patrick theme is something they need to continue to do. they certainly refreshed it. they don't seem to mind that negative buzz. because we are talking about it. and that seems to be the most important thing. i will tell you, even thinking about the sound, still gives me the creeps. it was creepy. >> you're not alone in that department, brian. incredible. what did you think, melissa, good, bad, indifferent? >> i thought it was good in that we are talking a

we'll hear from the geeky co- star of this godaddy super bowl ad a lot of folks were disturbed by. >>xt fresh off her super bowl halftime performance beyonce announces she's coming back here. >> yea! hmm, it says here that cheerios helps lower cholesterol as part of a heart healthy diet. that's true. ...but you still have to go to the gym. ♪ the one and only, cheerios ♪ the one and only, cheerios tihe t s mb. rit! e che ow mmy esreois mfe, anitav mey st nbe myrcs ed mo spo. t mut, edrscll ft ppg nt shede fe ot p d nbe m 44 atatedp e . ho'scuomit orot ier th e ppt need no ipl a d lg! ft. nbe mynsts goodrhos.m fd urcleswaar wi aoo ppg nt. i'a lier >>> after last night's dynamic super bowl xlvii halftime performance beyonce taking the show on the road. she will kick off the mrs. carter show world tour april 15th. the north american leg begins june 28th in l.a. she performs concerts in more than 20 u.s. cities over the course of the summer including our own verizon center here in washington july 29th. ticket goes on sale next monday. i can't imagine they'll last long. >> no. hot stuff. >>

. >>> the internet company godaddy known for its racy ads expanded into the south about a today. ibbon cutting ceremony for its new sunnyvale location. godaddy is based in arizona. it's trying to increase its presence in silicon valley with new offices. it's buying the mobile app maker m dot based in atherton. 40 employees have been hired for the new location. there are plans to double that number over the next year. >>> their last tour was canceled by an onstage outburst, when green bay will return to the stage with a concert in the bay area. >> but first the all out manhunt for a former police officer, why the search may soon extend well beyond southern california. >> you can get ktvu channel 2 news to go. download the ktvu app, click the live icon and watch all our newscasts live on your mobile device. >>> the u.s. marshal service filed court documents today suggesting fugitive former police officer christopher dorner may have fled to mexico. dodger has vanished with no confirmed sightings for four days now as william lajeunesse reports, tips have been pouring in but haven't pa

. >>> the internet company godaddy known for its racy ads expanded into the south about a today. godaddy held a ribbon cutting ceremony for its new sunnyvale location. godaddy is based in arizona. it's trying to increase its presence in silicon valley with new offices. it's buying the mobile app maker m dot based in atherton. 40 employees have been hired for the new location. there are plans to double that number over the next year. >>> their last tour was canceled by an onstage outburst, when green bay will return to the stage with a concert in the bay area. >> but first the all out manhunt for a former police officer, why the search may soon extend well beyond southern california. >> you can get ktvu channel 2 news to go. >>> the u.s. marshal service filed court documents today suggesting fugitive former police officer christopher dorner may have fled to mexico. dodger has vanished with no confirmed sightings for four days now as william lajeunesse reports, tips have been pouring in but haven't panned out. >> reporter: the manhunt continues for christopher dorner, the ex-cop wan

now this ad for godaddy. they make out scene between a gorgeous blonde and a geek.ten to this sound for a moment, take a listen and you will hear it. [slurping effects] dennis: i can't imagine how some sound guy had to come up with those gross face sucking sounds. >> godaddy has a habit of killing ads. this was one of the worst. the american public says the most popular word they use for describing this ad is gross, you know something is wrong. it might have a little bit of social media buzz, but the viewing public 110 or more million people watching this ad, it was disgusting. dennis: they are randomly sampling projectable surveys sut the national sentiment. that goes to the best of the best and let's talk about the very best highest-rated ad, the wonderful baby clydesdale ad for budweiser. >> that is right. the real home run in the super bowl over the past years have been emotional quality, humor quality or animals. otherwise i killed it with two of the three. very emotional story but it did extremely well. when we really look at rating a couple of key dimensions

ad. godaddy really broke through in the area and apple ad is most iconic of all time appearing on super bowl viewers to approach 114 to 115 million on average. melissa: how does that compare to what it normally costs for an ad? obviously there is huge span what it could cost depending what show it is but if like a national ad during a normal game, what would that cost? >> easily five or six times that amount. you have to look at it this way, the networks, nbc, fox, and cbs recently increased what they're paying to cover the nfl to 3.1 million over the life of the next deal which grins in 2014, up from 1.9 billion. so they're really paying for the big games because they know they're going to make their money from advertising from the playoffs in particular the super bowl. melissa: that is so crazy. we're looking at screen. 60 second ad is $7.5 million. we're looking at record viewership from last year. do you think we'll break another record this year? are even more people going to watch? >> i do. i expect the halftime show to break the record. with madonna, more people watched halftime show

what they're about to start telling you about the ads on your profile page. >>> and the geeky godaddys on tv again? this time it's no supermodel. wait until you see this. what's...that... on your head? can curlers! tomato basil, potato with bacon... we've got a lot of empty cans. [ male announcer ] progresso. you gotta taste this soup. we've got a lot of empty cans. all stations come over to mithis is for real this time. step seven point two one two. verify and lock. command is locked. five seconds. three, two, one. standing by for capture. the most innovative software on the planet... dragon is captured. is connecting today's leading companies to places beyond it. siemens. answers. will restore even skin tone? think again. introducing olay professional even skin tone. developed by experts in skin genomics to target 5 major causes of uneven skin tone and help restore even color. olay professional even skin tone. and help restore even color. at tyco integrated security, we consider ourselves business optihow?rs. by building custom security solutions that integrate video, access control

marketing professor at northwestern who studies the strategy of superbowl ads with his students, found the biggest loser godaddy's moment of awkwardness. "and they leave saying that was not positive. go daddy took a step back this year." so what did we do when we saw this? after cringing, we tweeted and sent text messages - 47.7 million times on twitter, facebook and other social networks. last year, it was 17 million. the year before, three million. "the tougher link is to say how does that connect to sales? what's the value of a friend on facebook?" so with so many people looking down at their phones, is spending more than $7.5 million per minute worth it? "so far, i've not seen anyone put a dollar value of a friend on facebook." "i remember a coke commercial. i remember a calvin klein one." this year's superbowl was the third-most-watched event in american t.v. history. the 108 million viewers were slightly fewer than the number for the two previous super bowls. still ahead, what the business minds of the world can learn from rock and roll. we'll hear from sharon osbourne, next. what can the business world lea

ad? that one is causing a little chatter on social media. >> reporter: godaddy is taking a different approacht of the sex. so actually that ad i think has a lot of promise. >> reporter: hollywood is teasing movie fans with previews of some upcoming rger airon man 3. ghe lone with all this anticipation it seems the buzz this year may be just as big over what's happening between plays. >> super bowl fans are there to watch football, but probably almost as large an audience who are e

a top ad executive responds to ads like this. >> there are two sides of godaddy.nd the smart side. represented by walter. together they are perfect. ♪ [ cows moo ] [ sizzling ] more rain... [ thunder rumbles ] ♪ [ male announcer ] when the world moves... futures move first. learn futures from experienced pros with dedicated chats and daily live webinars. and trade with papermoney to test-drive the market. ♪ all on thinkorswim. from td ameritrade. i had[ designer ]eeling enough of just covering up my moderate to severe plaque psoriasis. i decided enough is enough. ♪ [ spa lady ] i started enbrel. it's clinically proven to provide clearer skin. [ rv guy ] enbrel may not work for everyone -- and may not clear you completely, but for many, it gets skin clearer fast, within 2 months, and keeps it clearer through 6 months. [ male announcer ] enbrel may lower your ability to fight infections. serious, sometimes fatal events, including infections, tuberculosis, lymphoma, other cancers, nervous system and blood disorders, and allergic reactions have occurred. before starti

this godaddy.com ad made an impression. >> there is two sides of godaddy.by bar rafaely, and the smart side, represented by walter. together, they are perfect. >> it's the sound. it's the sound. >> so much play this morning. very effective, isn't it. and for all of you fathers with little girls, check out this spot from dorito's, featuring a little prince he is who finds her prince and then some. >> daddy, can you play this with me. >> guys are outside waiting for me. >> i've got dorito's. >> steve, what is the holdup? >> love this. >> all daddies can relate, right? i actually missed that one last night. i'm happy we are reairing it. a surprise reunion and dose of redemption for beyonce. she almost blew the roof off. accompanied by 135 dancers, an impressive display of fireworks, and destiny's child band mates. ♪ baby it's you got the one i love ♪ ♪ you're the one i need you're the only one i see ♪ ♪ and i look in the eye and it works more and more every time ♪ >> can we just watch every time. >> i lost focus, what's going on. >> along with "bootylicious, s

and jeep's ad honoring military families -- >> they can get a significant bump that lasts a full month, which is really very significant. >> reporter:sed buzz was less positive for godaddy'sek and supermodel bar refaeli. >> it's hard to mess up an ad that she's in, but they seemed to do it. >> reporter: then like the 49ers, there's always next year. >>> a whole range. >> which one did you like? >> i liked probably the budweiser commercial. >> so sweet. >>> it's the snow going to bother us today and tomorrow? >> not so much today, because i think the roads are doing well. tomorrow morning because the road temperatures are going to be dropping, we could see a handful, a small amount of school delays tomorrow morning. let's talk about what's going on. we're at 36, your temperature, the wind out of the south at 10 miles an hour, of course we've seen that wind just a bit stronger early part of the day. so for your hour-by-hour forecast, we're talking about light snow, as the temperatures drop off tomorrow morning, 30 degrees, 32 at 7:00 a.m., just plain old cold. that snow will be finished falling early on, but with temperatures below freezing, 25 to 30 degrees around the area

godaddy super bowl commercial you did was great. it was one of my favorites. >> thanks, jay. that's so sweet. >> jay: hey, i'm thinking. any chance we could re-create the ade. pucker up. [ laughter ] [ cheers and applause ] ♪ >> announcer: it's "the tonight show with jay leno," featuring rickey minor and "the tonight show" band. tonight, jay welcomes -- tim mcgraw! from the godaddy super bowl commercial, supermodel bar refaeli. and "ridiculous 911 calls." and now, jay leno! [ cheers and applause ] captions paid for by nbc-universal television captions by vitac www.vitac.com ♪ [ cheers and applause ] >> jay: thank you very much! thank you! welcome! welcome to "the tonight show." nice to have -- thank you very much. [ cheers and applause ] hey, you know -- here's something you never think about. you know, before the super bowl was played, you know, they make up the super bowl champion jerseys and hats for both teams. they make thousands of them for

3 ads rounding out whattbleecher -3 report calls one oo tte worrtt ads -- priieliie eerned nominations for that -- so did this godaddyaddd-dot-com ,3 coming up... &pp3 it's the peformance... ttat were saying on twitter... about beyynce's half time performance....during the super bowl.yoo're watching foxx 45 morniig news.. all local.. pll morning. ((breek 7)) 3 &p 3 the game and the ads aren't & phe only highllght of the superbowl.for some fann.. it's all about the halftime show. dold has the lowdown on the superssar's big ig. 3 affer madonna's performance -3ppast year it's oosurprise - that superrowl officiils went with beyooce... a mucc saaer ccoicc.but thissyeer here wass a liitle controversy performance.evvryone waas3 pynching.. afttr her performance oo the nationall anthem at the presidential inauguration. inauguration.beyoncc solo perfoomance natslet this bbeathe!! 3 -this was all about girr power... she diddnot have one man on stage..not in her dance &pcrew..not in hhr band-aboot a - 122minute performance - she allo reunited wiih her destiny's child costars for medley of hhts.- this was mmcc aattcipaaed and rum

ad, too. budweiser, the best. but we're talking about godaddyhe strategy. >> it got a lot of reaction. all right. the clydesdale, the bud commercial, that came out the highest. it wasn't necessarily funny, it was definitely not funny. it was more emotional. >> right. sentimentality is a lever marketers use in these ads. that definitely knocked it out of the park. it had that emotional resonance and people like those ads. especially budweiser with the clydesdales. they have a strong tradition of that. >> this next ad from doritos also scored in the top five. let's take a look. >> daddy, can you be a princess with me? >> sweetie, i would love to but the guys are outside waiting for me. >> i've got doritos. >> steve, what is the holdup? >> so that one worked out very well, too, submitted by somebody who is not in an ad agency. that's unique about it, too. >> those ads always tend to push the creative envelope just a little bit more than traditional agencies would. that ad and the goat for sale ad which was also the dorito ad were pretty funny. thos

godaddy super bowl commercial you did was great. it was one of my favorites. >> thanks, jay. that's so sweet. >> jay: hey, i'm thinking. any chance we could re-create the ad, you know? >> sure. pucker up. [ laughter ] [ cheers and applause ] ♪ >> announcer: it's "the tonight show with jay leno," featuring rickey minor and "the tonight show" band. tonight, jay welcomes -- tim mcgraw! from the godaddy super bowl commercial, supermodel bar refaeli. and "ridiculous 911 calls." and now, jay leno! [ cheers and applause ] captions paid for by nbc-universal television captions by vitac www.vitac.com ♪ [ cheers and applause ] >> jay: thank you very much! thank you! welcome! welcome to "the tonight show." nice to have -- thank you very much. [ cheers and applause ] hey, you know -- here's something you never think about. you know, before the super bowl was played, you know, they make up the super bowl champion jerseys and hats for both teams. they make thousands of them for both teams. so that way, no matter who wins, you know they're ready with stuff to sell. like after the game, the ravens jerseys went on sale. but the jerseys that said 49ers super bowl champions

plenty of ads distracted all of us from that, including one controversial spot from godaddy. yeah.y, on the flipside of that, ram trucks had a touching tribute to farmers. >> i need somebody strong enough to clear trees and heave bales, yet gentle enough to wean pigs. so god made a farmer. >> the voice of paul harvey talking about why god made a farmer. great commercial. when the lights finally xwcame back on, it was tense. but in the end, team purple reigned supreme. final score ravens 34-31 with joe flacco getting mvp. despite sibling coach rivalry, brother love prevailing. >> you know, going against my brother all these years, you had a feeling he would come roaring back. his team reflects his personality. they came roaring back. they just have so much character, amazing competitors. it's a great football team and i'm proud of jim and very impressed with that team. >> as for the white house, they played it politically safe. this bowl got the most ratings ever, edging out last year's packers and steelers contest. now, others went to the dogs. talking about the puppy bowl, the mos

. >> brands that run ads can get a significant bump that lasts about a month. >> it is less positive for godaddy's lock between a geek and supermodel bar refaeli. >> yet like the 49ers, there's always next year. mark barger, news4. >>> they need to cancel that kissing thing. >> that was pretty yucky. we liked the old folks breaking out of the home. >> a night out. >> they didn't get leone sandcasting. >> that was hilarious. >> there was a lot of good tough. and a good game. >>> coming up in sports, we'll hear from the ravens after their super bowl win in new orleans, including a have beenal leader who we think should be joe flacco's new pitch man. speaking of flacco, it was a whirlwind day. we're going to take us on his journey >>> hello, everybody. i'm doug kammerer. temperatures are on the cold side once again. 35 degrees at the airport. windchill sitting at about 30 years. the clouds are still trying to move in. the snow is trying to move in, too. but once again we won't see much at all from this. anything that does fall may actually stick on the roadways, especially the secondary roads. we're

godaddy super bowl commercial you did was great. it was one of my favorites. >> thanks, jay. that's so sweet. >> jay: hey, i'm thinking. any chance we could re-create the ad, you know? >> sure. pucker up.

godaddy super bowl commercial you did was great. it was one of my favorites. >> thanks, jay. that's so sweet. >> jay: hey, i'm thinking. any chance we could re-create the aducker up.

ads looked a little familiar, it's because the overwhelming majority of sponsors released a preview of their commercials. that i say getting those advertisements out earlier boost their buzz. >> the godaddyl was too much for me. i walked past the tv and turned it down. >> my 7-year-old said, ew. >> i second that. thanks a lot. ashley morrison in new york this morning. >> when we return, a shocking standoff. a man armed with knives outside buckingham palace is tasered as hundreds gather for the changing of the guards ceremony. [ female announcer ] your smile. like other precious things that start off white, it yellows over time. fact is, when it comes to your smile, if you're not whitening, you're yellowing. crest 3d white whitestrips go below the enamel surface to whiten as well as $500 professional treatments, at a fraction of the cost. guaranteed, or your money back. crest. life opens up when you do. want a whiter smile today? try 2 hour express whitestrips. >>> here's a look at today's forecast in some cities around the country. washington, d.c., cloudy with 34 the high. atlanta, partly sunny, 55. st. louis, 49 the high there. denver, partly sunny as well, 59 the high. and seattle, mo

. >> godaddy again just because -- >> no, no, definitely don't! >> it was great. >> the taco bell adguy in a rascal that was amped up driving around late night on the field knocking stuff over. >> what about the other godaddy commercial which i thought was really effective. the one of the guys who addhad idea. the guy -- as a business commercial i think that one takes the cake. so we're sitting there and the guy is, i got this idea and the wife is like, get it out there. go do it. i got this idea and they switch to another guy and they all have the same idea. except for one guy who is in the jet plane who actually got the website and put it online. >> and deutsche did that ad and they have the challenge because they knew that danica patrick the brand, and i got a little flat footed after my last one, she hasn't won any races and she's beautiful. >> she said she was stale. >> i know, people have -- >> how much was she paid? >> bar rafaeli? >> how much. >> my guess is she -- she -- the reporting is she wants the exposure. she wants to be out there. so i don't think there was -- she did

people loved the m & m ad, but there was something about if you are going to personify an object, let's not go that far. it's just a little weird for me. the m & m. >> the godaddyas weird. i'm sorry. >> it was strange. it was eye-catching. everybody watched it at the party i was at. >> some turned away because they didn't want to watch it. >> they watched it out of horror or maybe it wasn't -- >> oh. >> thanks. >> i wonder how many takes they had to do for that? >> he said 80 something. >> thanks very much. >> she dropped 143 pounds, and she looks amazing. we'll show you the dramatic before and after of the latest member of the joy fit club. ♪ >> i'm here with your weather channel forecast. taking a look at another clipper that's coming on down and delivering snow to places like indianapolis and chicago. detroit as well. not looking for a whole lot of accumulation. a little bit less than an inch in most places. the temperature is starting to pop-up in the south. 71 in dallas for tuesday, 64. and atlanta, a little cooler in the northeast. so 32 for you in new york city. and 29 in boston. by wednesday, yes, a third clipper is going to make its way down. here come