ty godwin, choosing a target audience doesn't limit you, it increases the odds of you connecting withple willing to pay for your services. our friend brian halligan, i noticed more companies doing the co-ceo thing. used to be taboo, but it seems to be making a comeback. and these words of wisdom from event company entrepreneur week, stupid questions are better than stupid mistakes. >>> it is obvious that social media is a highly valuable tool for many businesses. but far too open it goes overlooked in b2b world. social media might be a key component of your marketing strategy. bobby harris is the founder, president and ceo of blue grace logistics, full service third party logistics provider that in 2012 was awarded as inc.'s 500th fastest growing company. congratulations on that. let's talk about social media. we talked about it on business to consumer. but i need business and i want to talk to another business. what role does social media have? >> it allows the people that are supporting your brand to engage with the other businesses that you're working with. so you -- you're able to