with a recent investment gogobot is targeting wanderlust millennials. what is gogobot?kes it easy for people to find the best places to stay, eat, or play in thousands of destinations around the world, but unlike other travel sites, we connect you with advice and reviews from people who travel the way you do. say you are a family traveler, a business traveler so you always have the inside scoop wherever you go. >> so what is the big idea? what is the thing being done that you guys have got? >> say you are planning a trip to rome. there are dozens of sites where i can look at hotels or get options, but every user has their own story that they are looking for. maybe you are going on a business trip, and you need to figure out a great business hotel and cool restaurants to take your clients. but you might be going with clients and want to teach them a little about the city, but you also want to find some fun things to do. at gogobot we have what we call "tribes," and we have 19 different tribes. >> so like hannibal's. -- cannibals. essentially, this is psychographic. >> it