amazon and then the list will trail off in than talk about the company's with time and attention is gogol and face book so that consolidation that we thought would never happen has happened and it has implications for our future. >> host: is that necessarily bad? >> idol think so we just need to be aware and not pretend one thing we should not pretend is this will all be solved by competition the internet is a competitive but at&t lasted seven years of monopoly for. what i believe that monopolies are powerful companies themselves. and often right when they achieve their monopoly or power they have the golden era of idealistic founders, very good products , mainly they got there for a reason because kugel became what is it didn't even have advertising but it got there because of the product. face book is a little harder >> but that is the idea that they don't give the world anything but it's a relationship. >> it is a little bit of the mystery because that basic quit pro quo is you watch "i love lucy" and huge trade something for something you get the ads but you get the content. i like fo