all mean for consumers, customers of this video content and in way like we were at the dawn of hollywood or the goldenall of which were predicated on the fact that there are massive numbers of people who want to absorb entertainment through a screen. that means a lot of money and these people are now the result of this economic activity going to be afforded all sorts of ways to get that material and probably at a pretty good price. i don't think most consumers could care less whether the platform is at&t or netflix or amazon prime. they just want good product and i think that's what's going to result from this process. paul: one of the interesting things, allysia, you will see amazon, youtube already in the entertainment media business, facebook investing in content, you are going to see all kinds of companies, comcast bidding for more, what does this suggest, though, to you about the the future of antitrust against the big-tech giants? are we going to saib maybe -- see maybe the justice department turn to them and say, you control so much market share, now we are going to target you? >> right, when y