goldman sachs. mcdonald's leading the dow industrials. they got a price target increase by goldman sachs to $108 a share. those are two competitors in the food space both doing really well. back to you. melissa: lauren, thanks so much. rising grain prices forcing hundreds of california dairy farmers out of business. next we'll introduce you to the so-called dairy queen who lost everything after 57 years in business. lori: the dow is actually climbing here, up 32 points. here is look at some winners and. zero in on facebook. a relieving announcement. we'll explain it a little later. shares up nearly 3%. back with more after this. [ jackie ] its just so frustrating... ♪ the middle of this special moment and i need to run off to the bathroom. ♪ i'm fed up with always having to put my bladder's needs ahead of my daughter. ♪ so today, i'm finally talking to myoctor about overactive bladder symptoms. [ female announcer ] know that gotta go feeling? ask your doctor about prescription toviaz. one toviaz pill a day significantly reduces sudden urges and accidents, for 24 hours. if you have certain stomach problems or glaoma, or can not empty your bladd, you should not take toviaz. get emergency medical help right away if your face, lips, throat or tongue swells. toviaz can cause blurred vision, dizziness, drowsiness and decreased sweating. do not drive,perate machinery or do unsafe tasks until you ow how toviaz affects you. the most common side effects are dry mouth and constipation. talk to your doctor about toviaz. melissa: california is the top dairy producer in the country but farmers there are struggling with high feed prices and artificially low milk prices. after 57 years in the dairy business, our next guest had to sell off her herd and her farm. mary cameron joins us from her old farm in california. mary, we don't have a lot of time. i want to get right to the story so people understand what is going on in california. basically feed prices have risen but you farmers were not able to raise your milk prices in order to save your margin and stay in business because of different state regulations that force you to keep your prices low to benefit the cheese and ice cream makers? is that right? >> i'm sorry. can you speak louder. melissa: sure. i'm trying to figure out how got into this situation. my understanding is that the prices for feed and grain have risen but you haven't been able to raise your prices at the same time to stay in base us of state regulation. is that right? >> you know i would love to be able to answer that but you have to speak louder. >> just teller what happened to you. >> what happened to me? in the last four years our feed costs have skyrocket and we, in order to get the kind of production we want, we have to feed our cows a very high protein feed. those prices have gone out of the sky. so it gradually happened and i think we should awakened to it that we were going to have higher costs. and then in the meantime the, money that we were receiving for our product was going down. for example, my feed costs run about $12100 weight milk but i'm only receiving $17100 weight. i have $5 in order to pay labor and all the costs involved in running a dairy. it was a very, very bad situation and there are dairy men going out of business every week. we have bankruptcies. we have disperal sales. and of course that's what happened to me. melissa: mary, can you hear me now? no. >> no. melissa: too bad we wanted to talk to mary cameron. such a sweet lady. we'll try to hear more about the story and pick it up later. thanks for stick with us and for trying. lori: good effort on your part. >>> might as well call it liquid gold, 50 bucks a gallon, 13 times more pricing than. maine syrup, more than tap of a buck debt, -- bucket, thieves are stealing tap from private property and making syrup themselves. criminal charges are rarely pressed, syrup looting is problematic for maine mable business and landowners. are have you ever tapped for syrup. melissa: i worked in maine and new hampshire and. lori: it is cool and lot of work but it sure makes a difference. you know the difference between the grocery store brand and real stuff so. melissa: coming up tonight on "money," we're breaking down the business of crowd funding. looking at money behind this phenomenon, with chance barnett, or barrett, sorry. he is the ceo of crowd funder and toby daniels. ceo of social media week. that is tonight at 5:00 p.m. eastern on fox business the you can raise millions for your business. lots of people have. it is a huge phenomenon now, crowd funding. you need money, watch tonight. we'll show you how to get it. lori: we'll take it. melissa: that's right the. lori: so the market is kind of itch soing for direction here. you have the dow just up 34 points. it had been higher by 80 just like five minutes or so ago. we'll continue our coverage of the trading action. the question is, more upside. record market has room to run, ashley webster who are walking in right now. stay with us. fox business. tracy: good afternoon, i'm tracy byrnes. ashley: i'm ashley webster. caution for the day ahead of tomorrow's crittoll jobs report. it had been up 75 points i should say earlier today. tracy: facebook's highly-touted launch is not a new phone, not an operating system but instead what mark zuckerberg calls, a family of apps. for the android phones of course. the stock is jumping on this news. we'll have detail ahead. ashley: oil prices tumbling for a second day, now trading below $9 a barrel, for first time in two weeks. former shell oil executive john hofmeister will tell us where oil is heading next. where he says americans could save big money on energy if only the government would let them. tracy: if only. the dow is up 33 points. top of the hour, time for stocks. lauren simonetti on the floor of the exchange. >> hi, traysy, hi, ashley. the market is trying to come back. nasdaq reversed course up by not much but well take it. materials, financials and telecom leading this market higher. for the week, struggling. very choppy week, tomorrow morning will be interesting with the unemployment report for the month of march. let's look at oil right now. it has been down in three of the past four sessions. yesterday the biggest percentage loss for crude of the year. right now, down once again, trading, under 93. just that $93 a barrel. back to you. tracy: thank you, lauren. see you in 15 minutes. >> all right. >> a new report just out on political intelligence which can help investors anticipate government actions and of course make money off the news. it comes three days after startling jump in health care stocks thanks to a prediction by a washington-based intelligence firm. hmmm. peter barnes on this story today. interesting stuff, peter. >> that's right, ashley. this new gao report, says regulation of political intelligence is murky and complicated. as we saw on monday, when a report from the political intelligence firm here in washington, height securities sent health care stocks soaring about half an hour before the release of a important government medicare decision that this kind of information can move markets. congress has been looking into whether political intelligence requires more regulation and asked the gao to study the issue. the gao found quote, there are no laws or ethics rules that specifically govern the sale of information by a political intelligence firm. however, there are laws and -pethics rules that may govern the purchase and sale of material, nonpublic information. and ethics rules that govern nonpublic information. among other things, the gao also says, it is hard to quantify the prevalence of political intelligence and hard to categorize information as material and nonpublic sources. height securities told its clients that the obama administration would reverse occurs on proposed cuts to medicare advantage program. the company said it had been following the issue for some time and it did nothing wrong. ashley and tracy. ashley: always a blurry subject. the whispers in the hallways, who is breaking the rules. what is congress considering, peter? >> some members at a minimum want more disclosure of political tell ends did and firms and people who do this kind of work, specifically, people who would have to register themselves just as they would, you know, as a stockbroker would or an investment advisor would with the sec and have to disclose their activities. ashley: peter barnes in d.c., thank you so much. >> you bet. tracy: stocks gave back some of their morning gains although the markets are trying to climb back up. our next guest says a pullback is buying opportunity. the dow and s&p will hit substantially new highs this year, joining us milton ezrati lord abbett out in jersey city. sir, we've been hearing more and more about this. market dual for a pullback. we need a little bit, we're not talking full-blown correction here, right? five or six or 7%? >> you could see as much as 10%. you doubt it, but the market gets a little ahead of itself from time to time. it faces a few disappointsment. it pulls back. we're long-term investors. we look at fundamental value. we see more upside, we see any pullback, five, seven or more as a buying opportunity. tracy: do you think earnings season will be the catalyst that sets this thing off because expectations are pretty low, right? >> well the pricing suggests that the market is really anticipating something pretty ugly which is a great opportunity even if you expect mead owr news. that will be relief for what we believe will be priced into the market. from time to time, people get a little exuberant and they get news the economy is really is slow. so they give back the ground. but to us, that is just noise. the underlying theme is that this market is well-priced. tracy: do you worry about the noise outside of this country though? we worry about china. didn't come to fruition. we worry about japan and europe. my mother says i worry too much. is she right? >> well we all worry. the question is, what are the likelihoods? anything can happen. there is always risks. the european situation remains precarious. the market seems to be braced for the euro to disof as a common currency. countries are to be thrown out. you could still see a lot of trouble but say we're not going to see the worst of it and the market will be relieved ultimately and we'll be able to realize it is gooding and move up. tracy: get rid of it all already. tell us what you like during this buying opportunity. consumer discretionary is coming back, huh? >> we think anything cyclicly sensitive will come back. we like consumer discretionary, industrials, technology. we actually like financials too because if the european situation, even if it doesn't get good, if it just avoids some of the worst fears people have, that could help financials come back, and so we would be in the more aggressive names in this situation. they have the best pricing and they're the mess likely to benefit from the relief we expect the market will get. tracy: they do. i agree with you on that. they haven't been really performing right lately, right? almost like there is something weird going on in the background. is that europe? there seems some unease in the financial sector right now? >> well there's the european situation. people are worried about this. the japanese situation, whether the japanese can really get of the ground. i think we've gotten some disappointing economic news. tracy: yeah. >> people came into the year saying the economy is coming back. now we are getting news to say no, it is still as sluggish as it ever was. it is still growing and it is sluggish. there is downward adjustment to us when. we look at fundamental pricing. this is the opportunity to go in and go in on the more aggressive side. tracy: you like the industrials as well. are you playing the nat-gas industrial revolution? >> yes. there are great opportunities there. not in the commodity itself but in the drilling and transmission. tracy: sure are. i love that you said, nothing is particularly all that frightening. all is well with milton ezrati, thank you so much. calming our fears. ashley: just when things are so good you always want to worry just a little bit. tracy: that is why i worry. ashley: you're not the only one. >>> coming up faust book shares jumping on its new launch for android phones. shibani joshi has all of the details next. tracy: still ahead, former shell oil president john hofmeister says the government could help make energy prices a lot epcheaper. he will explain that coming up. as we head out to break the dow is up 30 points. $1.56. $92.88 a barrel. we'll be right back. at a dry cleaner, we replaced people with a machine. what? customers didn't like it. so why do banks do it? hello? hello?! if your bank doesn't let you talk to a real person 24/7, you need an ally. hello? ally bank. your money needs an ally. did you know that if you wear a partial, you are almost twice as likely to lose the supporting teeth? even subtle movement of your partial can put stress on supporting teeth. this could lead to further tooth loss. try new poligrip® seal and protect denture adhesive. it stabilizes your partial to help reduce movement against gums and pporting teeth. care for your partial. help protect your natural teeth with new poligrip® for partials. also try polidt® clean and protect denture cleanser to kill 99.9% of odor causing bacteria. this has been medifacts for polygrip® for partials. ashley: facebook ceo mark zuckerberg introducing a facebook family of apps, not a phone or operating system. the company is calling it home. tech reporter shibani joshi now joins us with all these latest developments, shibani. >> hi, there, ashley. facebook investors are breathing a sigh of relief. we did not get much talked about, much criticized even before it didn't even materialize facebook phone. facebook shares are moving high every at the close of the company's announcement, starting at the basically the end of the 1:00 p.m. eastern time hour. now in the words of mark zuckerberg, the company did not build a phone, did not bring a built-in operating system but, built something deeper than an ordinary app. what he is trying to do, turn home screen of your phone into more personalized experience. so you don't have to unlock the phone and get to an app. you have facebook right on your home screen at any moment you want it. so it's called facebook home. what exactly it is, it a new app for lack of a better word or software program that gets status updates, messages and comments and likes directly to the home screen of an android phone. all without having to launch or access an app as i mentioned. taking finger steps out of the whole event, sequence of events. the event, mark zuckerberg unveiled at 1:00 p.m. eastern time. and also, unveiled a phone but it is not called the facebook phone. it is a phone released by htc called htc first. which is a first-hand set that will have the home software preloaded on it. all of this, whether you are an htc buyer or just an android phone holder, all of this will become available on april 12th. if you have another make and model of android phone you need a facebook earning messenger and app on your phone an download it on april 12th. no facebook phone but something mark zuckerberg is pretties jazzed about and so are investors today. ashley: shibani. thank you. interesting that stock is up on relief they're not coming out with a facebook phone. tracy: do what you do. do one thing. don't need to make shoes if you make ties. ashley: very good. very profound. yeah, that's good. tracy: got to go to charles payne before i dig a bigger hole with myself. going to add travel to your portfolio really? will it take me there too? >> it can take you there but you will have to pay. orbitz, do you use orbitz? ashley: it is such a crowded field. >> one of the stocks that got hammered and certainly lost market share. i like what they're doing. cut wages big time, contract labor. the money they invested in network communications was huge. they're trying to get with it. speaking of facebook, in january they had 475,000 fans. trying to get into this whole niche, ebookers. i think it is working out for them a little bit. air fares, is not working but hotels like everybody else, advertising, marketing all that stuff is really working. the stock is looking fantastic right now, on the cusp of a nice breakout. there is still a big short position. as it moves away from six i could see a short squeeze. looking for 6.90 short term, 7.60 longer term and $5 as a stop-loss. tracy: amazing the stocks done through the whole recession? nobody stopped traveling. they traveled cheaper. thank god for these sites. >> if you get a chance look at hertz and where the stocks were march of 2009. you say to yourself gollly, was hertz going out of business? i could have bought it for whatever pennies. absolutely amazing. ashley: i see a little bit of a backlash because i get the sense people are not always sure they're getting best deals. tracy: i agree with you. ashley: there are ways, even going straight to the provider to get a better deal i think that hurt as little bit. >> it does. overall it is the wave of the future. we'll see. this is stock that has come back a lot since nowhere near the all-time highs like 14.55. tracy: i think it is because we're old. we don't trust it. ashley: yes. tracy: the kiddies are using it and trusting and traveling it. we think we're getting a good deal but we want to check out a little more. >> we understand if you make neckties, don't make shoes. we understand that. tracy: you will use that line forever, i know it. ashley: what if i make belts? thank you, charles. >> see you later. tracy: what about mash potatoes. ashley: quarter past. mash potatoes. i'm starving. time to check the markets with lauren simonetti on new york stock exchange. wondering if we ever go to her. >> i'm making you more starving. we're talking food stocks. goldmans. all of them like mcdonald's and panera bread and surging and hitting highest levels in history. yum! brands, for instance, the price target there, increased to $69. buffalo wild wings, getting $91 price target, darden owns red lobster. getting a 52 price target. goldman positive on all these names. back to you. >> i am hungry. thank you very much. appreciate it. tracy: on deck, oil prices sliding nearly $5 the past few days. former shell president john hofmeister weighs in on oil's next move. ashley: first let's look how the dollar is moving right now. it is central bank thursday. the euro dropped initially against the dollar. it has strengthed a little bit at 1.2936. pound is up a little bit today. bank of japan, launched an attack on inflation. it brought the yen down as well we'll have all of that and more of a the break. >>nnouncer: you never know when, but thieves can steal your identity and turn your life upside down. >> hi. >> hi. you know, i can save you 15% today if you ope