now, inside of goldman tacks that was not universally popular decision. these new guys, ron morgan and bryan living are their names. >> rose: they're not going to come in to the exchange they're going to use the exchange. >> just the opposite. they don't want to have any confleck. they're going to take their customers and ordinary investors orders and send them to the exchange and have them executed there so it won't be exploited. that costs wall street generally every money. i don't know what the take is but 10, $20 billion a year is being scalped. it's essentially unnecessary financial intermediation this happening when the buyers and sellers could come together with a better price for both without anybody in between. >> rose: they're taking away $20 billion. >> whatever it is they're going to take away lots of billions of dollars. some of that money would have been goldman sachs' money one way or another. it's a decision to sacrifice short term profits. >> rose: you're saying this is an even bigger decision and bigger debate than simply high speed, hig