at goldsmith college in london researches are examining the interplay between digitalisation and society matthew for the modern fights are analyzing the workings of search engines and their role in everyday life. and more and more computing is brought into. that people's everyday lives the more and more it can be broken up into smaller smaller parts discrete parts in every assembled house and analyzed on the basis of it's corresponds with different kinds of abstract patterns and that's kind of what we found is an example of this kind of reconstitution of the person in the digital here. in the words how google decides what we see the research is demonstrate how google evaluates search queries in very specific ways. if you look at the search interface there is actually you know indication that this is happening so usually people don't you notice this is going on better search results are being filtered and now. it's the first to discover that google analyzes and personalizes its users data changing it and will. as we try to search query for one of these philosophers painlessly processed on