strategist, founder of brass check, a marketing agency that advised a variety of clients, including goo google. also the former director of marketing for american apparel and author of the latest book "ego is the enemy." so good to see you. >> thank you for having me. >> so important, right? we're entrepreneurs. and we're doing that because we think we have an idea. >> yes. >> and we hear all the time that you have to listen to your customer. i think it's harder for people. >> i think to make something where something didn't exist, that requires a little bit of ego, but that ego can also destroy the thing you made or undo the success you had. it's a balance. >> so you have to -- we talk about hiring people smarter than you, but it's more than that. hiring people smarter than you and listening to them. >> listening to them and people who are better or more successful than you. if you go way back, there's a philosopher who says one cannot learn that when they think they already know. if you think you're as smart as you know, you know everything, you're going to stop learning, stop getting the be

google. obviously it's gooed for apple. you what, for samsung, i don't care if it's a $69 billion in cash, there's more to come on this. there's the possibility of litigation. >> i know. >> bizarrely, samsung in korea -- >> you don't step in. >> it's still up 21 3e% year-to-date. >> they're making excavators as well as -- >> ships. >> everything. >> all right. let's stick with tech. amazon's plan to conquer your world taking another march forward. it's expanding its push into the streaming music space. amazon launching a music service for less than $10 a month. it's just one day after reports the company plans to open grocery stores. >> convenience stores. >> yeah. okay. whatever. you think this is a good move for the company? >> i do. basically you're reaching out to folks that aren't prime people, that aren't the folks that pay for that included shipping. not free shipping. i think that's a positive. they might as well do the same with their movies, brian? they might as well charge somebody, you know, $5 a month or $8 a f

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