options like goodsie and shopify offer easy ways to set up shop in the web. >>> seth goden has been called america's greatest marketer. he's written 15 best-selling books, writes the most popular marketing blog in the world and inspired countless business owners giving them advice on how to run their companies effectively. and he walks the walk well. he's founded dozens of companies, some very successful like review.com and some not so successful, so he knows what he's talking about. we invited him on the show today to talk about what as business owners we should not be doing. as a true expert in marketing, i wanted to hear from him the biggest peeve mistakes he sees people making so we do not do them. thank you so much for coming on the show. i really appreciate it. >> thank you. >> you tell us how to do our marketing, but i'm interested personally, frankly, what are we all doing wrong? what are you going to tell me today that i'm going to say, oh, god, i shouldn't be doing that and he's right. >> sometimes it is pain to feel be in business. sometimes things are just not working and we fa