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Jun 20, 2015
06/15
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BLOOMBERG
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the fine itself google could live with.gle is not worried about the fines so much about their business practices. when you look at the revenues, the vast majority comes from search and ads. the whole vertical search piece which is the piece of the old commission which had already have this going on for five years, since november 2010. that is the piece they are focusing on. that is the meat and potatoes of google when it comes the revenues. google would be more worried about of changing its business practices than paying out a fine just like it did with the ftc a couple of years ago where it entered into a very lenient, voluntary agreement. sorry -- emily: i want to get to eileen because she is joining us from london. i'm curious. what do people in europe think of google? who would benefit from this? is it startups? what other companies would benefit if google were to somehow change its business? eileen: i think the philosophical point is this could increase the opportunity for competition from startups or other companies w
the fine itself google could live with.gle is not worried about the fines so much about their business practices. when you look at the revenues, the vast majority comes from search and ads. the whole vertical search piece which is the piece of the old commission which had already have this going on for five years, since november 2010. that is the piece they are focusing on. that is the meat and potatoes of google when it comes the revenues. google would be more worried about of changing its...
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Jun 29, 2015
06/15
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BLOOMBERG
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vince: they did an eight-b test using google's own algorithm and did an a-b test with google's results travel to oxford to present the paper. >> should we be worried about that given the biased issues you have had internally with reviews and rankings at yelp? since: should we be worried -- vince: should we be worried that the research was sponsored? cory: academically, it raises some issues. i'm sure he is a fine academic but when you do research sponsored by company that comes out and favors that company, there are questions raised. vince: the professor would not put his name on an article that they believe in. finding of this consumer harm will have a big impact in the antitrust case going on in the eu. cory: when you look at this, in and involving -- an evolving world in an world, the --an app world, do you think that google is more desperate in that world and that is why they are doing these things question mark vince: i think there? -- these things vince: they admitted the the reason they began to preference their own products in local search is is because they feared they would l
vince: they did an eight-b test using google's own algorithm and did an a-b test with google's results travel to oxford to present the paper. >> should we be worried about that given the biased issues you have had internally with reviews and rankings at yelp? since: should we be worried -- vince: should we be worried that the research was sponsored? cory: academically, it raises some issues. i'm sure he is a fine academic but when you do research sponsored by company that comes out and...
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Jun 13, 2015
06/15
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BLOOMBERG
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guest: google fought hard to keep him and now he is running most of google. there is a lot of history there. it is going to be a hard one to convert. emily: what do you make of john's point that anyone running twitter will have a good job now. guest: that is mostly true. have have leadership capabilities which are proven and most of those people are fully employed. john is a great salesman. he can convert these people. emily: who do you think? guest: it is more about the person to tell the story the best about what the path forward for twitter is. that is the person that gets the role. it is probably going to be someone internally. trying to get an inside person is going to be hard. you need someone the organization trusts. guest: peter thiel. emily: not a huge fan of twitter. i believe he has called them potheads. guest: he can fix the problem. emily: what about jack? you were jack's number two. you have worked with him closely. it is realistic to think he would leave square to run twitter? guest: it is not realistic he will leave square. square is important
guest: google fought hard to keep him and now he is running most of google. there is a lot of history there. it is going to be a hard one to convert. emily: what do you make of john's point that anyone running twitter will have a good job now. guest: that is mostly true. have have leadership capabilities which are proven and most of those people are fully employed. john is a great salesman. he can convert these people. emily: who do you think? guest: it is more about the person to tell the...
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Jun 20, 2015
06/15
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chris: if google were to buy twitter, it would instantly improve the stuff google has.his board, there is no one that wants to be independent forever. nobody owns 50% of the stock or could block a deal like that. emily: you think google would want to buy twitter? chris: i think google would love to buy twitter. i think they never got social personal identity, real time, or anything, they haven't nailed that. that said, zuck would not let twitter go to google without putting in a bid. zuck looks at twitter and sees so much potential in it. people i know who are close to him -- i'm not close to him, but his perception that twitter is not doing everything they could has not changed. he would love the opportunity to own it and to improve some of the things. you have a user at microsoft who has watched it. back when we did the search monetization deals when twitter first started selling some of its search data to partners. it was/who came down from microsoft and sat across the table me and dick costolo. i think alibaba may be interested, too. emily: you think facebook, googl
chris: if google were to buy twitter, it would instantly improve the stuff google has.his board, there is no one that wants to be independent forever. nobody owns 50% of the stock or could block a deal like that. emily: you think google would want to buy twitter? chris: i think google would love to buy twitter. i think they never got social personal identity, real time, or anything, they haven't nailed that. that said, zuck would not let twitter go to google without putting in a bid. zuck looks...
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Jun 2, 2015
06/15
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overall, i love google. emily: how amazing is it for you to have a partnership with google?the epitome for engineers. sebastian: it is a sign to the world there is a pass to employment. you can learn online and it is very cheap and you can possibly get a job at google. emily: thank you always for joining us on the show. always good to have you here. that does it for this edition of "bloomberg west." do not miss our special live tomorrow. from las vegas, the hewlett-packard discover conference. hp ceo martin frank is my guest. i will also be speaking with meg whitman later this week. ♪ >> the following is a paid presentation for the nutribullet rx. nature's prescription extractor. >> my stomach issues literally went away. >> my acne cleared up. my hot flashes have subsided. >> my shoulder pain has gone. >> i have lost 100 pounds. >> over the last two years across the country, an
overall, i love google. emily: how amazing is it for you to have a partnership with google?the epitome for engineers. sebastian: it is a sign to the world there is a pass to employment. you can learn online and it is very cheap and you can possibly get a job at google. emily: thank you always for joining us on the show. always good to have you here. that does it for this edition of "bloomberg west." do not miss our special live tomorrow. from las vegas, the hewlett-packard discover...
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Jun 10, 2015
06/15
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WUVP
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sin embargo dentro de google, el servicio de fotografÍa de primera, ya estÁ disponible google closs,l de google, inclusive hay analistas que pronostican que google podrÍa adquirir en un futuro cercano al twitter, movida muy importante para que finalmente se pueda convertir en un importante jugador de las redes sociales. ademÁs anunciÓ la semana la expansiÓn del servicio de pago por celular android play. y es una de las 900 millones de usuarios que utilizan el servicio de gmail, ya estÁ disponible para todos la aplicaciÓn inbox, una novedosa manera de leer tus correos electrÓnicos de forma mucho mejor y organiza aparecen en el dÍa hacernos la vida mÁs fÁcil. el lanzamiento de una aplicaciÓn independiente en amÉrica mÁs importante de google en lo que va del aÑo, millones subirÁ sus imÁgenes y con esto google reconocerÁ mucho mÁs para poder vender mÁs publicidad personalizada. recuerden que ya no es totalmente gratis en internet, pero por ahora vale la pena entregar un poco de nuestra privacidad para recibir estos servicios. conductora: ahora llegÓ la hora de enterarnos como estarÁn las
sin embargo dentro de google, el servicio de fotografÍa de primera, ya estÁ disponible google closs,l de google, inclusive hay analistas que pronostican que google podrÍa adquirir en un futuro cercano al twitter, movida muy importante para que finalmente se pueda convertir en un importante jugador de las redes sociales. ademÁs anunciÓ la semana la expansiÓn del servicio de pago por celular android play. y es una de las 900 millones de usuarios que utilizan el servicio de gmail, ya estÁ...
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Jun 5, 2015
06/15
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samsung, visa, google.: we have to throw google's in there with every potential acquisition, don't we echo -- don't we? i want to ask you quickly about your apple watch. i got mine today. i found on twitter that you have three of these? why? >> there are different styles and moods. my job is to test products and use products. i would probably own one of almost every apple product over the last 20 years, so i think it's important to see the subtle differences, wrist sizes, etc. emily: what do you think of the team -- the pink colored band? >> that matches perfectly. emily: thank you for stopping by. >> we have heard reports of nuclear detonation. >> my god. emily: this is the trailer for "fallout for." it came out yesterday and has already gone viral. we have had nothing from fallout since 2010. that's five years ago and back then, "fallout 3" shipped 4.7 million games in its first week. the internet is so excited that sales of "fallout 3" and "fallout: new vegas" have risen dramatically on amazon. some game
samsung, visa, google.: we have to throw google's in there with every potential acquisition, don't we echo -- don't we? i want to ask you quickly about your apple watch. i got mine today. i found on twitter that you have three of these? why? >> there are different styles and moods. my job is to test products and use products. i would probably own one of almost every apple product over the last 20 years, so i think it's important to see the subtle differences, wrist sizes, etc. emily: what...
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Jun 27, 2015
06/15
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BLOOMBERG
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chris: i think google would love to buy twitter. social -- not gotten they have not nailed any of that. zuckerberg would not let twitter go to google without putting in a bid. emily: you think he would bid? chris: he looks at twitter and sees so much potential. that has not changed. his perception that twitter is not doing everything they could has not changed. he would love the opportunity to own it and improve it. at microsoft.ya he is a user. when twitter first started selling its search data, it was satya who negotiated the deal. those are the three people -- alibaba might be interested, to make. emily: facebook, microsoft, alibaba. chris: all of those companies benefit strategically. it would fit into each of those companies without competing with something else they have. emily: what about apple? chris: i don't think apple cares. i don't think they care enough. tim cook goes in a different direction. i don't think they care as much about the social elements. i don't think twitter should sell to them. there is a limited potenti
chris: i think google would love to buy twitter. social -- not gotten they have not nailed any of that. zuckerberg would not let twitter go to google without putting in a bid. emily: you think he would bid? chris: he looks at twitter and sees so much potential. that has not changed. his perception that twitter is not doing everything they could has not changed. he would love the opportunity to own it and improve it. at microsoft.ya he is a user. when twitter first started selling its search...
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Jun 29, 2015
06/15
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CNBC
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that is not controlled by google. apple can swap google out. to be allowed to do things. >> i would love to know the motive. you mentioned this is funded by yelp. we got the findings from the 2012 ftc review. they did use the word skew. but yelp is a company that is an open secret. shares are down 3% today. when i talk to hedge fund guys playing this, is this yelp trying to avoid selling itself to google because they are such famed adversaries. what does this say about the future of yelp and where it will land? >> how about the future of any company? i'm at the same level yelp is. traffic from facebook, traffic from twitter, traffic from google, apple news. when we go and fight with them, when we say to them, look, you have your business. we have our business. this is what we're going to do. and martin clark, my boss, says, look, you do what you want to do. we don't cry to the government and say antitrust. we just fight with them, right? it's the world you live in. >> because we know europe will take a much tougher stance, is this a risk to goo
that is not controlled by google. apple can swap google out. to be allowed to do things. >> i would love to know the motive. you mentioned this is funded by yelp. we got the findings from the 2012 ftc review. they did use the word skew. but yelp is a company that is an open secret. shares are down 3% today. when i talk to hedge fund guys playing this, is this yelp trying to avoid selling itself to google because they are such famed adversaries. what does this say about the future of yelp...
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Jun 2, 2015
06/15
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CNBC
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you have to have a google account.accounts already for one thing or another. so i'm not sure, i'm not sure about that, carl. at least i don't think it's going to drive. and they're making this cross-platform. this, the app is nearly exactly the same on an iphone as it is on an android phone. on a mac, as it is on a windows pc. so su don't have to change your ecosystem necessarily to do this. >> you did have a few snafus using the product. some misidentification of photos that you had. but they didn't seem to be deal-breakers. >> no, they weren't because google is doing something nobody else is doing. they're taking -- nobody else i've seen. they're taking your photos and they're kind of algorithmically figuring out whether this is a scene of a skyscraper. this is clists this is boats. this is -- screen shots. this is something else. and i cut them a little slack on trying to do something so ambitious and making a few mistakes. and things like faces, if i had -- 50 pictures of you, kayla from all different ages, amazing
you have to have a google account.accounts already for one thing or another. so i'm not sure, i'm not sure about that, carl. at least i don't think it's going to drive. and they're making this cross-platform. this, the app is nearly exactly the same on an iphone as it is on an android phone. on a mac, as it is on a windows pc. so su don't have to change your ecosystem necessarily to do this. >> you did have a few snafus using the product. some misidentification of photos that you had. but...
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Jun 1, 2015
06/15
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BLOOMBERG
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overall, i love google. emily: how amazing is it for you to have a partnership with google?he epitome -- - sebastian: to make him it is a sign to the world there is a pass to employment. you can learn online and it is very cheap and you can possibly get a job at google. emily: thank you always for joining us on the show. always good to have you here. that does it for this edition of "bloomberg west." do not miss our special live tomorrow. martin frank is my guess. i will also be speaking with meg whitman later this week. ♪ mark: i am mark halperin. john: i am john heilemann. the rand paul government surveillance victory lap -- [ whispers] rams they are still listening. mark: happy national heimlich maneuver day, sports fans. on the show tonight, a message from bernie sanders, a love note for scott walker, but first, a lindsaygram. that cracked me up. he is the ninth republican to officially enter the
overall, i love google. emily: how amazing is it for you to have a partnership with google?he epitome -- - sebastian: to make him it is a sign to the world there is a pass to employment. you can learn online and it is very cheap and you can possibly get a job at google. emily: thank you always for joining us on the show. always good to have you here. that does it for this edition of "bloomberg west." do not miss our special live tomorrow. martin frank is my guess. i will also be...
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Jun 4, 2015
06/15
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BLOOMBERG
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to kill google plus.y would need to get that product out of the way and put any resources they can into something like twitter, which is thriving in many ways, but it's not growing at the place -- pace like facebook. frankie, it may never get there. twitter is more like a public service then it is a social network, in my mind. emily: what about these other things sacca is talking about, having human editors curate tweets? there are 500 million tweets a day. is it possible for humans to curate that? om: you have to parse what chris is saying. it's an 8500-word memo. if you look at what he's saying he is saying human interactions -- right now, there are only two or three ways to interact. you can either retweet. "it and share it, or you can like it. those are the three interactions you have with a tweet. what you need to know is -- you need more ways to interact with the information. that is the human part. taking that human interaction and using that to create a better experience, using better data mining,
to kill google plus.y would need to get that product out of the way and put any resources they can into something like twitter, which is thriving in many ways, but it's not growing at the place -- pace like facebook. frankie, it may never get there. twitter is more like a public service then it is a social network, in my mind. emily: what about these other things sacca is talking about, having human editors curate tweets? there are 500 million tweets a day. is it possible for humans to curate...
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Jun 2, 2015
06/15
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BLOOMBERG
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overall, i love google. emily: how amazing is it for you to have a partnership with google?e the it picked to for engineers. -- like the epitome for engineers. sebastian: it is a sign to the world there is a pass to employment. you can learn online and it is very cheap and you can possibly get a job at google. emily: thank you always for joining us on the show. always good to have you here. that does it for this edition of "bloomberg west." do not miss our special live tomorrow. from las vegas, the hewlett-packard discover conference. hp ceo martin frank is my guess. i will also be speaking with meg whitman later this week. ? ." charlie: the great jim parsons is here, a four-time emmy-winning actor, the star of "the big bang theory." it is the highest-rated comedy on television and one of the most successful series in syndication. he now returns to broadway starring in a new play as none other than the almighty himself. it is called "an act of god." i'm pleased to have you at the table. jim: thank you.
overall, i love google. emily: how amazing is it for you to have a partnership with google?e the it picked to for engineers. -- like the epitome for engineers. sebastian: it is a sign to the world there is a pass to employment. you can learn online and it is very cheap and you can possibly get a job at google. emily: thank you always for joining us on the show. always good to have you here. that does it for this edition of "bloomberg west." do not miss our special live tomorrow. from...
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Jun 4, 2015
06/15
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BLOOMBERG
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samsung visa google. emily: we have to throw google's name in there.ant to ask you quickly about your apple watch. i got mine today. you have three of these? why? >> different styles and moods. my job is to test products and use products. i think it's important to see the subtle differences. risk sizes -- -- wrist sizes, etc.. emily: thank you for stopping by. >> reports of nuclear detonation. >> my god. emily: this is the trailer for fallout 4. it came out yesterday and has gone viral. we've heard nothing from fallout since 2010. back then, it shipped 4.7 million games were $300 million. the internet is so excited that sales of fallout have risen dramatically on amazon. some game makers just don't seem to need mobile. up next, everyone's favorite topic in the valley. tech bubble. ♪ have you ever wanted to swim with sea turtles or export the great barrier reef question mark now you can virtually through google maps partnership. there are more than 40 locations to choose from. ♪ emily: it is time for the daily byte. uber. mark: john:7.12%. he spent at l
samsung visa google. emily: we have to throw google's name in there.ant to ask you quickly about your apple watch. i got mine today. you have three of these? why? >> different styles and moods. my job is to test products and use products. i think it's important to see the subtle differences. risk sizes -- -- wrist sizes, etc.. emily: thank you for stopping by. >> reports of nuclear detonation. >> my god. emily: this is the trailer for fallout 4. it came out yesterday and has...
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Jun 13, 2015
06/15
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BLOOMBERG
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i think google would like to buy twitter. i think they never got social personal identity, real time, or anything, they haven't nailed that. they would not let google go to twitter without putting in a bid. the gold mine has not changed. his perception that twitter is not doing everything they could has not changed. he would love the opportunity to own it and to improve some of the things. you have a user at microsoft who has watched it. when twitter was selling its data, microsoft revisited it was across from me and dick costolo. i think alibaba might be interested too. emily: you think facebook, google, alibaba, microsoft, they would all buy twitter. chris: their shareholders paid a lot of money for it. it would fit into their companies without blowing out or competing with something. emily: what about apple? chris: i don't think they care. it is not in their bones, they don't care enough. i think they go in a different direction. they don't care as much about the social elements. i just want to be clear about this, though
i think google would like to buy twitter. i think they never got social personal identity, real time, or anything, they haven't nailed that. they would not let google go to twitter without putting in a bid. the gold mine has not changed. his perception that twitter is not doing everything they could has not changed. he would love the opportunity to own it and to improve some of the things. you have a user at microsoft who has watched it. when twitter was selling its data, microsoft revisited it...
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Jun 27, 2015
06/15
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BLOOMBERG
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google or amazon?ohn: gosh, there are three areas i am really excited about. one of them is a revolution in education. education is one of the largest parts of our economy and it is well positioned for improvement. emily: but there haven't been many multibillion dollar education companies. john: but there will be. second, on demand services. yes, we are investors in uber. if you look at doordash, other devices, they are a remote control for the world. you can summon services and you can take friction out of all kinds of everyday activities. emily: it is interesting, chris sacca just told me he did not invest in those kinds of companies, because he thinks uber will do that. john: i spoke with travis before we made those investments, and i got a different sense. we were thoughtful about that. but the third area is explosive, what happens with these devices in emerging markets. now, the next billion cell phone users are going to come from india and china. so the idea that our contact information is in thi
google or amazon?ohn: gosh, there are three areas i am really excited about. one of them is a revolution in education. education is one of the largest parts of our economy and it is well positioned for improvement. emily: but there haven't been many multibillion dollar education companies. john: but there will be. second, on demand services. yes, we are investors in uber. if you look at doordash, other devices, they are a remote control for the world. you can summon services and you can take...
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Jun 3, 2015
06/15
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BLOOMBERG
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google would be a sweet and perfect home for twitter.at search data, all kinds of new search data and user understanding from twitter. twitter gets a place where it will have a safe haven and financial cushion to build their business. emily: do you think that twitter would sell to google? >> that seems to be the most viable exit option from an investment and point. google needs to do something with social and twitter need -- seems to be the right place. logically speaking. it also reminds me of another deal from another area of the internet, aol and netscape. you go to a place where you know, you retire peacefully and soon you are forgotten. emily: is that good for twitter, josh? joshua: the key is that twitter would need to continue to operate as a mostly independent company. it would need to come -- kill google plus they would need to get that product out of the way and put all the resources into twitter, which is thriving in many ways but is not growing at the pace of something like facebook and it is tough to see how it gets there wi
google would be a sweet and perfect home for twitter.at search data, all kinds of new search data and user understanding from twitter. twitter gets a place where it will have a safe haven and financial cushion to build their business. emily: do you think that twitter would sell to google? >> that seems to be the most viable exit option from an investment and point. google needs to do something with social and twitter need -- seems to be the right place. logically speaking. it also reminds...
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Jun 12, 2015
06/15
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BLOOMBERG
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emily: is google writing twitter realistic? -- google buying twitter realistic? speculation has been going on about this for years. chris: the board doesn't have anybody that wants to be in it forever. nobody owns 80% of the stock or could block a deal like that. -- 50% of the stock. i think google would like to buy twitter. i think they never got social personal identity, real time, or anything, they haven't nailed that. google go tot let twitter without puttingi n in a bid. changed.mine has not his perception that twitter is not doing everything they could has not changed. he would love the opportunity to own it and to improve some of the things. you have a user at microsoft who has watched it. its twitter was selling data, microsoft revisited it was across from any and dick costolo -- from me and dick costolo. i think alibaba might be interested too. emily: you think facebook, microsoft, they would all by twitter. -- all buy twitter. chris: their shareholders paid a lot of money for. theirld fit into companies without blowing out or competing with something. e
emily: is google writing twitter realistic? -- google buying twitter realistic? speculation has been going on about this for years. chris: the board doesn't have anybody that wants to be in it forever. nobody owns 80% of the stock or could block a deal like that. -- 50% of the stock. i think google would like to buy twitter. i think they never got social personal identity, real time, or anything, they haven't nailed that. google go tot let twitter without puttingi n in a bid. changed.mine has...
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Jun 8, 2015
06/15
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CNBC
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google used to call its product google wallet. they just changed the name. apple is taking it.aps more direct more specific, google no longer ha is wallet, apple no you calling passbook wallet. >> thank you, jon. >>> american pharoah the first horse to win the triple crown in 37 years! a big accomplishment, but is it in you have to save the sport of kings? robert frank here with that story. >> great victory for him. american pharoah made a fortune for his owner around the trainer but can he save horse racing? racing hasn't had a triple crown winner in 37 years. experts hope american pharoah's victory could bring new fans new sponsors and owners to the sport. that's one reason ahmed dayzayat wants him to keep racing. he's also helping the wagering business. the new york racing association saying $135 million was wagered on the pel month onbelmont on saturday. that's the second-highest in new york racing history. 17 million bet on the track and 117 million bet off the trashg. a lot of that electronically and through mobile apps. nationwide the number of races and horses is in a d
google used to call its product google wallet. they just changed the name. apple is taking it.aps more direct more specific, google no longer ha is wallet, apple no you calling passbook wallet. >> thank you, jon. >>> american pharoah the first horse to win the triple crown in 37 years! a big accomplishment, but is it in you have to save the sport of kings? robert frank here with that story. >> great victory for him. american pharoah made a fortune for his owner around the...
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Jun 19, 2015
06/15
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in europe, google has well over 90% market share.eed, the market you're the google has in the eu is even higher than in the u.s.. 92.4%. for is a serious issue google, because they have used that dominance in search to send people to sites where they get a cut of sales. that's what is greatly disconcerting to the eu. betty: it is indeed. the numbers are still at large right now, but what kind of damage no matter what is is going to have on google, that only the european business but overall business? interesting toe see what they do to fight this. google has also talked about buy" button great if you were to search for new shoes , just for example. "buy" button, that would closely linked research results and purchase activity. but purchase activity is the heart of this case, which is saying that google wasn't doing the best thing for its consumers, it was doing the best thing for google by steering search results towards the places where they were going to get revenue. tying them even closer with uy" button ise a "b not something sep
in europe, google has well over 90% market share.eed, the market you're the google has in the eu is even higher than in the u.s.. 92.4%. for is a serious issue google, because they have used that dominance in search to send people to sites where they get a cut of sales. that's what is greatly disconcerting to the eu. betty: it is indeed. the numbers are still at large right now, but what kind of damage no matter what is is going to have on google, that only the european business but overall...
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Jun 17, 2015
06/15
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BLOOMBERG
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tony: there are many great people inside of google doing google hardware.mily: you have launched these products. how difficult is it now to ship them? tony: it's just a matter of getting them from the production facility to the retailers. it will be available in two or three weeks in the stores. we have basically done our job. now we just sit by and wait for customers thousand comments i would try to make them even better when we hear from them. emily: where is nest two years from now? tony: i hope we are in more countries and have more developers. it's still a long, hard road even after five years. emily: where do you see the internet of things market going in general? tony: it is infusing into everyday products you already have. it might not be categories like smart phones. my hope is that were going to see it in all the places we already by. emily: are you as optimistic about wearables as non-wearables? tony: there's a lot of great reasons for the internet of things inside of a home. you have to have a really defined reason for why they should exist so p
tony: there are many great people inside of google doing google hardware.mily: you have launched these products. how difficult is it now to ship them? tony: it's just a matter of getting them from the production facility to the retailers. it will be available in two or three weeks in the stores. we have basically done our job. now we just sit by and wait for customers thousand comments i would try to make them even better when we hear from them. emily: where is nest two years from now? tony: i...
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Jun 16, 2015
06/15
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CNBC
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>> google, the parent network, google, fox news corporation.re companies with different share classes. the interesting thing about this story is, with under armour, what they want to do is put out a new stock, publicly traded under armour class "c." in essence, what's going to happen, everybody who owns under armour stock, whether class "a" which we all know or "b," the founder power. everyone is getting a new share of stock for the ones they own. the reason why it's happening to solidify control with decision making and strategy with kevin plank the ceo of the company. ma this does is put power in the hands of plank. due to deals with stock options, kevin plank's ownership in the company approached the level of 15%. if that were to happen, it triggers a sunset provision where the dual class ownership goes away. what they're looking to do to preserve that and allow kevin plank that decision making ability. kevin plank's point is the stock has gone up 120% in the ten years, starting in 2005. it's a pretty big case he's making here. >> very well-
>> google, the parent network, google, fox news corporation.re companies with different share classes. the interesting thing about this story is, with under armour, what they want to do is put out a new stock, publicly traded under armour class "c." in essence, what's going to happen, everybody who owns under armour stock, whether class "a" which we all know or "b," the founder power. everyone is getting a new share of stock for the ones they own. the reason...