alliances might not be the way forward because the largest platform companies like your google apple microsoft facebook they're increasingly finding themselves in conflict with governments on issues like policy on issues like regulation and they themselves are also targets of cyber crime and cyber attacks. right so i think when you talk about alliances i do agree that sharing data is certainly not a bad thing so the more data that a machine learning algorithm has the stronger it becomes and so people are sharing data working together that's great but i think at the end of the day you know nobody is 100 percent safe from a cyber attack no no organization in the world i think the key to being safer than the best thing you can do is you have to be better than your peers and so i think we're going to see a lot more hacking as a service where you invite people to kind of try out your network you know i think that part one of the key is you want to appear as secure as you can so you don't become an easy target so there definitely are benefits to joining alliances sharing data and all this kind of stuff but i

alliances might not be the way forward because the largest platform companies like your google apple microsoft facebook they're increasingly finding themselves in conflict with governments on issues like policy on issues like regulation and they themselves are also targets of cyber crime and cyber attacks. right so i think when you talk about alliances i do agree that sharing data is certainly not a bad thing so the more data that a machine learning algorithm has the stronger it becomes and so people are sharing data working together that's great but i think at the end of the day you know nobody is 100 percent safe from a cyber attack no no organization in the world i think the key to being safer than the best thing you can do is you have to be better than your peers and so i think we're going to see a lot more hacking as a service where you invite people to kind of try out your network you know i think that part one of the key is you want to appear as secure as you can so you don't become an easy target so there definitely are benefits to joining alliances sharing data and all this kind of stuff but i

alliances might not be the way forward because the largest platform companies like your google apple microsoft facebook they're increasingly finding themselves in conflict with governments on issues like policy on issues like regulation and they themselves are also targets of cyber crime and cyber attacks. right so i think when you talk about alliances i do agree that sharing data is certainly not a bad thing so the more data that a machine learning algorithm has the stronger it becomes and so people are sharing data working together that's great but i think at the end of the day you know nobody is 100 percent safe from a cyber attack no no organization in the world i think the key to being safer than the best thing you can do is you have to be better than your peers and so i think we're going to see a lot more hacking as a service where you invite people to kind of try out your network you know i think that part one of the key is you want to appear as secure as you can so you don't become an easy target so there definitely are benefits to joining alliances sharing data and all this kind of stuff but i

[laughter] the largest companies in the world are technology companies, apple, facebook, google, microsoft and so forth. are you worried there is too much power and data in these technology companies, and are you surprised the government has not done more? bill: technology has become so central that government has to think about what does that mean about elections? what does it mean about bullying or wiretapping authorities that lets you find out what is going on financially, drug money laundering and things like that. the government needs to get involved. eventually i came to regret not having that statement about having in office in washington dc. , theye technology company , they are seen that very engaged. there will be more regulation of the tech sector, things like try to see. there should be a point that relates to that. the fact that this is the way people come to media has really brought it into the realm that we need to shape it so that the benefits outweigh the negatives. david: you have three children, well-adjusted, and have kept them out of newspapers. how do you keep from sp

apple, facebook, google, microsoft and so forth.ou worry there is too much power and too much data in the hands of these technology companies and are you surprised the government has not done something more than they have done about this? bill: technology has become so central that government has to think, what does that mean about elections? what does it mean about bullying? wiretapping authorities? drug money laundering, things like that. the government needs to get involved. i brag to people that i did not have an office in washington, d.c. and eventually, i came to regret that statement. it was almost like taunting washington, d.c., and now the technology companies, partly seense -- they could have that lesson through a lot of innovators. they are very engaged. there will be more regulation, things like privacy. there should be better regulation that relates to that. the fact that now this is the way people consume media and it has really brought it into around that -- brought it into a realm that we need to shape its of the ben

about big generally what we're talking about is what are called the big 5 that apple amazon google microsoft and facebook and the thing about these companies is they really touch every aspect of our lives and we don't even know it every single day every hour really and so their problem is that they have so much power over everything they do they know so much about us and there's so little regulation and accountability for these companies they are essentially monopolies they have generated together more than $800000000000.00 u.s. dollars last year that the bigger than the economy is saudi arabia amazon has surpassed wal-mart which is the other biggest retailer in the u.s. actually stands to lose a $1000000000.00 because of competition with amazon and it's one of those things or even if you would try to look for alternatives to poster fit your photos in a different way text your loved ones in a different way apply for a job in a different way it's really not an option there was an article that went viral earlier this year of a tech reporter who tried to remove herself from all of these companies tried to c

largest companies in the world and united states today are technology companies -- apple, facebook, google, microsoft so forth. do you worry there is too much power and data in these technology companies, and are you surprised the government has not done something more than they have today about this? bill: technology has become so central that government has to think about what does that mean about elections? what does it mean about bullying? what does it mean about wiretapping authorities that lets you find out what is going on financially, or drug money laundering and things like that. yes, the government needs to get involved. early years of microsoft, i bragged to people that i did not have an office in washington, d.c. i eventually came to regret that statement because it was kind of like challenging washington, d.c. now, the technology company, partly because of microsoft -- they could have seen that lesson through at&t or ibm or kodak, a lot of innovators as well. they are very engaged. there will be more regulation of the tech sector. things like privacy. there should be at some point federa

now the largest companies in the world in the united states are technology companies, apple, facebook, google, microsoftand so forth. do you worry that there's too much power and too much data in the hands of these technology companies and are you surprised that the government hasn't done something more than they do today about this? bill: well technology's become so central that government has to think ok what, does that mean about elections? what does it mine about bullying? what does it mean about wiretapping authorities that led to find out what's going on financially or, you know, drug money laundering and things like that. so yes, the government needs to get involved. i for the earlier of microsoft said to people that i didn't have an office in washington, d.c. and eventually i came to regret that statement. because it was kind of almost like taunting washington, d.c.. and so now the technology companies, partly because of the lesson of microsoft, of course, you know, there could have seen that lesson through at&t or i.b.m. or kodak, they're very engaged. there will be more regulation of the tech

and let the economic analysis of several cases involving digital platforms, including google, facebook apple, microsoft and others. i would like to make four points. my first is about data. some commentators have argued that it's the new oil, others have argued that it's as common as water or air. these generations are not useful. data is key to digital platforms, and a few gatekeepers are in a position to control the linking up a fierce across platforms, online services, and websites. they can combine several data sets and created super profiles of individuals. this is a market for individual attention, where analysis has to be conducted, as an example. if we open all of our facebook accounts if we have one and looked at the ads popping up, you would see totally different hands. this is completely different from traditional media. unfortunately, the debate is not helped by the lack of public empirical studies in the field of economics. i know already the silicon valley part of this to say they are all like that, this would not be true, i can think of airlines, and cunning data sets that would be avail

about big tech we're generally talking about what are known as the big 5 that's google facebook apple amazon and microsoft these companies they touch every aspect of our lives every day all day and that's part of the problem they have so much power and there's very little regulation or accountability right now because the laws just kind of haven't caught up to where society is these companies have now essentially become monopolies they generate they generate more than $1800000000000.00 u.s. dollars a year that's more than the economy of saudi arabia for reference amazon recently surpassed the u.s. retailer wal-mart as the biggest retailer in the world according to forbes wal-mart is actually losing $1000000000.00 u.s. dollars a year trying to compete with amazon and even if you try to look for alternatives to these companies to try to live your life separate from them you really can't there was a reporter who her article went viral earlier this year she tried to disconnect completely from using any one of these companies any of the little subsidiaries that they and she she just couldn't she couldn't do he

about big tech we're generally talking about what are known as the big 5 that's google facebook apple amazon and microsoft these companies they touch every aspect of our lives every day all day and that's part of the problem they have so much power and there's very little regulation or accountability right now because the laws just kind of haven't caught up to where society is these companies have now essentially become monopolies they generate they generate more than $1800000000000.00 u.s. dollars a year that's more than the economy a saudi arabia for reference amazon recently surpassed the u.s. retailer wal-mart as the biggest retailer in the world according to forbes wal-mart is actually losing 1000000000 u.s. dollars a year trying to compete with amazon and even if you try to look for alternatives to these companies to try to live your life separate from them you really can't there was a reporter who her article went viral earlier this year she tried to disconnect completely from using any one of these companies and any of the little subsidiaries that they had she just couldn't she couldn't do her job

apple, facebook, google, microsoft, and so forth.orry that there is too much power and data in the hands of these technology companies and are you surprised the government has not done more than they have done today about this? gates: technology has become so central that the government has to think, what does that mean about the elections, about wiretapping authorities that would like to find out what's going on financially? or drug money laundering, things like that. yes, the government needs to get involved. microsoft, i told people i did not have an office in washington, d.c. eventually i came to regret that statement. companies,hnology partly because of the lesson of microsoft -- of course, they could have seen that lesson through at&t or ibm or kodak or a lot of innovators -- they are very engaged. there will be more regulation of the tech sector, things like privacy. there should be at some point federal regulation related to that. the fact that now this is the way people consume media has really brought it into a realm that w

largest companies in the world and united states today are technology companies -- apple, facebook, google, microsoftworry there is too much power and too much data in the hands of these technology companies, and are you surprised the government has not done something more than they have today about this? bill: well, technology has become so central that government has to think about ok, what does that mean about elections? what does it mean about bullying? what does it mean about wiretapping authorities that let you find out what is going on financially, or drug money laundering and things like that. so yes, the government needs to get involved. i, for the early years of microsoft, bragged to people that i did not have an office in washington, d.c. and i eventually came to regret that statement because it was kind of almost like taunting washington, d.c. and so now the technology companies -- partly because of microsoft -- they could have seen that lesson through at&t or ibm or kodak, a lot of innovators as well. they are very engaged. there will be more regulation of the tech sector. things like pr

apples, amazon, netflix, googles, microsofts, facebooks, industrial, materials, financials, health careuld all benefit if we calm the heck down with the trade front from the chinese. they're all benefiting. interest rates picking up. who needs to worry about federal reserve interest rate cuts. we'll still worry about that. for now a deal could be at hand. now charles payne. charles: we want our cake and eat it too. neil: if you have a cake, eat it. charles: if they have a fed you might as well cut rates. neil: absolutely. >> i'm charles payne. this is "making money." breaking out trade talks with china about to come to a head. in moments president trump meets the chinese vice premier at the white house. as new reports say there is partial agreement with beijing. the united states may be on the verge of a better economic relationship with china, america companies are doing big business there. they are doing big soul-searching. the moral cost should be the bottom line. if you're on social security, listen up. more money may be coming y

google and apple. microsoft and coca-cola round out the top five. facebook has dropped off the top ten. back to you. >> 5:16 now and we go on a ride in a driverless lyft today with vicky nguyen as she takes a spin around las vegas. >> reporter: they are in front monitoring, making sure we're safe but no hands on the wheel, no feet on the pedal. >> she has guts, wouldn't you say? coming up on the "today" show find out where lyft is already offering that driverless service. >>> so have you ever wondered where all the rats are? >> i try not to think about it. >> a new study says san francisco ranks number five on the rattiest cities in america. a survey by best control company orkin based on emergency rodent calls during a year's time. chicago takes the top spot followed by l.a., new york city and washington, d.c. the usual suspects, i guess. we chose not to show you the rats in this particular story out of consideration so you can thank us later. >> kari, did you have something to do with that? i know how much you hate rats? >> you always think of new york city because you see the videos

the heavy investment in google's cloud computing business which is trying to catch up with rivals like amazon and microsoft. later this week, we get numbers from apple and facebook report quarterly earnings on wednesday. joining me to discuss it all is ed ludlow. walk me through alphabet and google. ed: cloud is the future and they are making that clear. back in q2, sundar said we expect this to be an $8 billion annual business that can compete with amazon's aws and microsoft. $8 billion is about a quarter of what aws makes for amazon, but there is still growth potential. they are moving away from this core advertising business. today, that has been an incredible engine for growth. 20% growth on revenue. taylor: a chart we are showing to the audience really highlighting the strengths that is the revenue relative to everything else. they are so dependent on ad revenue. ed: they have been. quarters of 20% plus annual growth, that may be slowing down a bit. in the first quarter, there was a miss on revenue that had concern about the future of the advertising business. now in the third quarter, there is so much talk about the cloud, how much they are investing. they

apple, google, amazon, facebook, microsoft, all of them on the upside. big day.el shulman, he is here. well done, fellow. well done. susan lu and lauren simonetti, all together. joel, there's one big deal going on here and that's the expected mini china trade deal. am i right or am i right? >> you are absolutely right. stuart: thank you. >> china has dominated the interest rate cuts, increases and so forth. clearly china trade deal's the big thing that's driving the market. fangs should do well. no bigger gainer will be fed ex among the entrepreneurial companies that we follow. stuart: do you think this could be just a blip? good news, optimism on trade, we blip up and then what? >> well, we have seen this happen about ten times in the last year, year and a half. i mean, there are two days before, two days after, we see a lot of volatility. certainly on the day of trading there's volatility. the markets move by as much as 3%, 4% within a short period of time. if there is some sort of small trade deal, you know, we'll see a 3% to 5% increase the next week or so fo

apple being the only one able to usher in cool new hardware. but what we have seen is a lot more competition from samsung, microsoft, now it is amazon, facebook, google these players really upping their game, increasing competition. it's no longer the point where apple is the market leader in hardware necessarily. so that is the most exciting thing to me, that everybody is trying to make each other better. that's not something we have seen in a long time. there is more parity than ever which will make everything better, and better products for consumers. kailey: up next, two car stories to watch in the year ahead. including what you love is building teslas in the -- including elon musk building teslas in shanghai. carol: and daimler's designers on leading the way to sustainable luxury. kailey: this is "bloomberg businessweek." carol: welcome back to "bloomberg businessweek." i'm carol massar. kailey and i'm leinz. you can also listen to bloomberg businessweek live on the radio on sirius and carol xm channel 119, and on a.m. 1130 in new york, 106.1 in boston, 99.1 f.m. in washington, d.c. carol: also, a.m. 960 in the bay area, london on dab digital, a

microsoft and google competing with amazon. streaming, apple and amazon competing. we are talking about the smart home and google and alexa. facebook trying. they have their own issue. those are competing with each other in the same market because their core market, they are not going to see that much growth they need to diversify into something else that would be circulation as well >> the focus on this advertising, when we talk about competition, this is another high margin business if this is an indication that maybe they are losing ground on cloud, which currently represents about $4 billion. clearly is a big opportunity especially given the focus on prime services and digital as well >> is this also because of the margin i found this out yesterday as you say, cloud is only, what 10% of evenues, it is 50% of the operating profit the margins are so high. clear liam zon identified that to elizabeth's point, want to be in the areas of the juicy profits. e commerce is the margin because they the cloud, the more consumer you put into it, once you've done the basic investment they do it and google and facebook has held big too. amazo

right now, a lot of these companies, from amazon, facebook, google, even apple, they are learning from some of the mistakes that you go back to microsoft, they were on the defensive when antitrust was issued and doj was going after them. that really hurt them for many years to come. i think right now, these companies are continuing to go on the offensive. they are going to significantly need the legal and other issues that are going to be distractions, they need to contain those. i expect them on apple to look at the app store. we are going to look out 18-24 months, the bark is a lot worse than the bite. kurt: facebook of course is not really, you know, holding back. they are pushing into new industries, including cryptocurrency with libra. do you think any of that might pose challenges for them on the antitrust front? >> ostensibly, you have to think their lawyers have looked at this really closely and talk to the top leadership and said, we are under antitrust scrutiny, we have to do these absolutely as carefully as possible. if lawyers were always right, there never would be any of these cases. i think it is the kind of thing that t

microsoft is helping boost the sector on news watching google and alphabet is set to report tonight after the bell apple and facebookthe week. >> thanks carl, as we head to break we'll take a look at at&t and of course you can see the stock is up shortly. the company reported quarterly earnings but more importantly, a three-year outlook calls for increasing margins by 200 bases points revenue at significant return capitol and share buy back a lot of different things contributing to that upward vemo in to shares we'll be back right after this ♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪ you should be mad at airports. excuse me, where is gate 87? you should be mad at non-seasoned travelers. and they took my toothpaste away. and you should be mad at people who take unnecessary risks. how dare you, he's my emotional support snake. but you're not mad, because you have e*trade, whose tech helps you understand the risk and reward potential on an options trade it's a paste. it's not liquid or a gel. and even explore what-if scenarios. where's gate 87? don't get mad. get e*trade and start trading today. hey. ♪hey. you must be steven's phone. now you c

apple and google and amazon. they're the top three according to the global brand report. microsoft and coca-cola round out the top five. facebook used to be number eight but it dropped off to top ten. >> thank you very much, scott. >>> new today uber is getting the hollywood treatment. the limited series will air on showtime based on a book depicting the rise of the transportation and tech company including the story of this man, who was forced to resign when shareholders demanded he step down. the creators are the same team behind the drama "billions" which i personally love. we're waiting for the next season to start. i enjoy it. >>> i'm always interested in watching kari hall's forecast. you said it will shape up to be a nice day? >> it's starting out soggy, even some drizzle from the clouds. as we take a live look outside in san jose you see the clouds continue to drop some wet weather. the roads may be slick and we'll see the clouds lingering for a couple more hours before clearing out the rest of the day looking beautiful. it's actually going to be a little bit cooler than normal. santa rosa school day forecast, upper 40s

players that are not allowed in there like google, like -- not microsoft, though they did poulpoulull out, like facebook. an example for silicon valley, apple. stuart: he's nurturing his relationship with china. susan: which he does every year. stuart: i want to get to the alec baldwin stuff, because this astonishes me. baldwin, alec baldwin slams what he calls the demonization of wealth. i'm going to give you the full quote. the demonization of wealth in this country is mind-blowing. a country built on both freedoms and commerce, now all success is scrutinized. merely to succeed especially financially invites scrutiny, judgment, abuse. ed, that is incredible coming from alec baldwin. i think he makes an absolutely valid point. he's put his finger on the political culture of the day which is success is bad. >> yeah, no doubt. how far do the democrats have to go to bring alec baldwin into the moderate fold. stuart: i should say, he was commenting on felicity huffman. he says he thought a 14-day prison term was excessive, should have done community service. but the rest of it is solid stuff. solid commentary. >> funny, true to form, i'm not s

apple is down 26 bucks at 1686. google is down 13 bucks at 1164. facebook is down 174. microsoft is down 133. what you got?ng in there 1.51 on the 10-year. stuart: here is a developing story. nine minutes ago we got the service sector indicator, it shows the service sector, 70% of the economy is slowing down. not as much as the manufacturing sector but slowing down. immediately the market started to sell off. in part that is because of algorithms which read the headlines and buy or sell depending on words used in those headlines. evidently the word was sell because we sold immediately. there is flight to safety. 1.51 on treasury yield. that reflect as slowing economy. what have you got, susan? susan: it is globalized world. there is no growth happening in europe. as i mentioned to you, i would say europe has been feeling the brunt of this trade war given that china slowing down because of it. so they're not giving as many orders to germany. germany slowing down taking the rest of europe along with it. that is having domino effect on the rest of the world including here in the u.s. stuart: you're so right,

facebook ranks further down the list. >> they've had a tough year? >> because people are concerned about privacy. something like apple has done a great job. microsoft is built into the brand. >> and googlealk about that all the time. >> it is a trade off utility and handing over they offer an incredible service. as a customer, you are making that valued exchange and determine, i'm willing to give you my data in exchange. >> and then you've got mcdonalds. >> they continue to grow what we see is that the companies that do well on the list are those that are endlessly responding to customer needs and managing to stay relevant it is tough. the world is moving very fast. customer expectations are moving faster the strongest brands are able to transcend and make the iconic move >> we were just talking about the ibm earnings they are number 12 on the list >> they've gone down this year it has been a tough year for them >> is this -- not just to call it a legacy brand but to the extent it has a great brand value still. is that about today, the history? >> brand is built over years and years and the equity vested. >> how is the nba brand doing? doing really well in china >> staying true to purpo