two, claim your google authorship. e where google plus can link your profile to your site making it easier for people to find it. three, write linkable content. the more people link to your site, the more people will find it. four, syndicate your content. onsites like side show with links back to your site. or post your videos on your own site as well as on youtube. and five, stop the thieves. make sure text on your website isn't being used illegal on another site using the tool k3scape. >> i suspect a lot of people out there manage people on your team, consultants who are programmers or engineers and i suspect you don't uvndz a thing they're talking and this makes it tricky. when a programmer says something is going to take three weeks, if you don't have a background in technology, you kind of have to take him at his word, right. i've invited joel today. joel is founder of stack exchange and a recognized expert on development that has a blog as well. >> thanks for having me on. >> i hear this from a lot of people that

claim your google authorship. you can link your profile to the content you produce on your site. making easier for people to find it. three, write linkable content. the more people link to your site, the more people will find it. four, syndicate your content. repurpose an article on an online presentation on sites like slide show with links back to your site or post videos an your own site as well as youtube. five, stop the thieves. make sure text on your site isn't being used illegally using the tool copiscape. >>> i suspect a lot of you out there manage people on your team or consultant who's are programmers or engineers, and i suspect a lot of you feel like you don't understand a thing they are talking about. and this makes it tricky. when a programmer says something will take three weeks, if you don't have a background in technology you have to take him ahead his word, right? i invited joe to the joe today to talk about how nontechies can drye their i.t. team. he has a blog, very popular blog. great to see you. >> thank you for having me on. >> i hear this from a lot of peopl