is told in these books is how a person would been at stanford, graduate wrote that the check for google inc there is no googling. there . there will be. uniate center a month later it was of google inc. and they deposited that $100,000 check and the rest is history. maybe it's a little corny, sounds like corruption. i guess you call it selling out. for them and for facebook as well with a really had some idealism. they kind of work in all of part of the computer and do not necessarily tied to become billionaires. i think in the book you see there are other characters like peter and jeff basis for bakers and that's what they're trying to do was to figure out a way to make money. these idealistic hackers kind of led astray, that's my view anyway. >> sarah, he written extensively about a coming of the technology world has changed over time. can you explain how has the media theobald as a tech world has evolved? >> sure. so in the research report i did for the center for digital journalism at columbia, what are the things of time to look at was coverage from that kind of early almost breathless