goose island, the preferred beer of president barack obama.ou have small crest breweries that get popular, need a bigger network, and they get by out. they do not stay small and crafty. we should ask anna if she prefers blogger or beer. bitter? -- lager or beer? >> wine, i'm afraid. hard-to-reachse customers they are still trying to market to. an explosion in brazilian car theft proving a boon to one part company. our middle east editor elliott gotkine has more. company based here in israel, this used to be the there isarket but now more and brazil. there is an increasing number 140 out ofg cars but 10,000 cars in brazil are stolen , 40% more than the next worst country in terms of car theft, south africa. i've been speaking with the chief executive and i will tell you what he told me and bring you the information and half an hours time. >> we're talking volatility in emerging markets. our next guest says some are stronger than others. ♪ >> time for today's company news. credit suisse helping american companies hide up to 10 billion dollars in

top, goose island, bourbon county stout.ways sounding like a little light logger would never kill you. stay with bloomberg tv because guy johnson is up next. he is in charge of "the pulse." we will see tomorrow. ♪ . . hill,the hammer on the the credit suisse ceo heads to washington to face questions about hogans of dollars in offshore tax evasion. your goggles, upbeat about business in the u.s. even as americans get more of a taste for craft through -- craft brews. airbus stock climbs higher as the company works to boost production on its best-selling a320. good morning. welcome. you are watching "the pulse."

they have goose island beers. a bourbon county stout, apparently it is a mix of chocolate, vanilla, caramel and smoke. apparently it goes with flourless chocolate cake. seems like a dreamy combination to me. they are making inroads to these craft varieties, helping to keep ahead of the game in the u.s. they also have other tastes. they have stella seiter. that is prominent in the united kingdom. also, bud lite lime. is winning consumers who would rather perhaps go for something else. it seems as though they are keeping up with the trends and managing to stay on top of the craft beer. >> what did that bourbon beer go with? >> flourless chocolate beer -- chocolate cake even. that is if you want a bourbon chocolate stout on top. >> thank you very much indeed. let's stay in the united states. the retailer j. crew is interviewing banks for an ipo later this year. the brand whose customers include michelle obama may fetch a valuation for as much as $5 billion. rick david joins us now with more details. all of this? the

located at the northern tip of chicago's goose island, an "innovation institute" for the defense department on advanced jet engine technology and other projects. research support from nearly two dozen universities and companies such as boeing and general electric that contributed three times the 70-million the defense department put in to get it started. "you never know going in, what scientific resources you'll need but to have them all at hand is a powerful tool. " "hopefully, it can transform chicago toward digital technology and things of that nature." the university of illinois' u-i labs, which works to turn academic research into tangible, profit-making products and jobs, and millions in financial support from fortune 50 companies, including illinois-based caterpiller, beat bids from m-i-t and huntsville alabama's aerospace community for creation of a digital manufacturing hub. detroit, also won an institute---focused on lightweight metals manufactuing--some say, a natural for the auto industry. "you'll have on-site fabrication and all the things that go with that." and ancillary comp

feel free to use that, goose island. [laughter] and it's going to focus on using digital technology and data management to help manufacturers turn ideas into real-world products faster and cheaper than before and it will include training to help more americans use the skills to do these digital manufacturing jobs. the country that gives new products to market faster and at less cost, they will win the race for the good jobs of tomorrow. if you look at what's happening in manufacturing, a lot of good is much more is a good. somebody's watching inventory flow. they want to respond to consumer demand faster. what that means is manufacturers who can adapt, retool, get something out, change for a particular spec will win the competition every time and we want that country that is specialized in nestor diaz, the united states of america. the suppliers to collaborate with customers in real-time test parts digitally, cut down on the time and money they spend producing expensive prototypes. it is tailored to each individual consu

goose island was one of my favorites, and we looked in to find out what other beers you might have thoughtews and were owned by budweiser or by miller, coors. i think we have lists of them, if we can pull up the screen grab. top, you may have known. but belgian white? were they acquired? or did they just create them? >> in most cases they are acquired. and they have a special way of hiding the craft brew. there are a number of belgian brewers. killian's, irish red, that is an old brand you would have had to get to acquire at some point. i am shocked to find it. >> what is wrong with this? do people actually care? >> people do care. evidenced by the fact that the big companies, budweiser, miller coors, they are creating little holding companies in which to put these craft beers. when you go to line up on the hold -- the homepage, it does not say miller coors. you see something like green lake distributors. inre has been a massive rise craft beers. i think there are 3500 registered breweries in the u.s.. maybe 4000. in 2013. were added a huge growth industry. >> also joining us to talk about

goose island makes an ip that i ipalutely of -- makes an that i absolutely love -- >> does that makeaste worse? >> no. you might think shock top -- but you wouldn't think that blue point is owned by anheuser-busch. you might think of blue mood because it has gotten so popular , but leinenkugel's owned by miller coors? kind of shocking. it doesn't mean it is bad. i am sure that the same is true with the big brewers. allow for the methods to stay the same? >> they try to separate themselves in a lot of different ways. for one thing, they create separate holding companies to own these smaller labels that they own. miller coors has a division to try to blur the lines. -inbev created the green valley brewery so that when you are on the smaller labels websites, they said that you are on their brewery and not -- >> what about the true craft brewers? are they getting squeezed out? >> the true craft brewers get serious advantages protective bandages, for one thing. advantages,-- tax for wanting. if you grew less than 2 million barrels a year, you have to pay seven dollars per barrel on the fi