. >>> in 1990, newt gingrich was chairman of something called gopac, which was a conservative political action committee. and he issued a memo to the members, the conservative members of that organization about words that conservatives should use to describe themselves and words they should use to describe democrats and liberals. >> abuse of power, betray, bizarre, corrupt, criminal rights, cheat, devour, disgrace, greed, steal, sick, traitors, radical, red tape, unionized, waste, welfare. "the words and phrases are powerful. read them. memorize as many as possible. and remember that like any tool, these words will not help if they are not used." those words were used, as you know, quite successfully. that's right. so two things to say about gingrich. one is that he's a screaming hypocrite. but as i said, we're all hypocrites. that's part of the design. the other is that he's a very good moral psychologist. and as i've said, the democrats are generally not. so he had words there that touch all six of the foundations, you know, from abuse of power to sick and corrupt for the sanctity stu