it's how bob noyes and gordon moore formed companies and that peer-to-peer, just like every single node on the internet is in some ways powerful and can switch and store and distribute information. that notion that peer-to-peer networking i think is very integral to the digital revolution and thus makes creativity of the central. but that will be true of the next biotech the next biotech revolution and others as well i suspect. >> you mentioned that you put sections of your book up to get crowdsourced and looked at them this is a question about that. how satisfied were you at that process? >> i was blown away. this is not new. benjamin franklin creates the colonial postal service partly so people can share ideas, documents. he was assigned to tissue no. all these papers get exchanged. we have been doing that forever. when i was at "time magazine" he wrote a story that was sent to all bureaus for comments and corrupt -- corrections. when i wrote a book i would send it to 20 or 40 friends and say comment, correct. now in one day when i put it up on media of this chapter in silicon valley