. >> reporter: dressed in an elf outfit is local builder gene gorelick.elick's announcement what he called an economic gain. his solution to the homelessness crisis. he showed up at the home depot offering each $2,000 to get out. >> i mean, what you saw this morning is what the home depot customers and employees face. these people have no respect. >> reporter: this woman showed me around her home where she's lived in five years. >> makes us feel really low and demoralizes us. he just came to offer us money like we were going to jump up there and grab the money that he offered us, for what? >> reporter: the news sparked a protest, but frustration is far reaching. home depot is considering sloesing the store. >> it's good people. but they're being overrun. >> a lot of media says a lot of things that home depot has never expressed to us. >> reporter: what do you think is the solution, what would help people get out of here? >> i think it's a lack of resources. i think there's a lot of outreach now. but i think we need something like a resource center, a reso