we are a gossip rag, and we embrace that and publish gossip. the hope is that we have the integrity and identity that allows people to recognize that without them making the judgment about the stuff we are presenting based on the transparency and so on. the only thing you can rely on is your name, and if so, you want to make sure it is taken seriously, or at least understood. tom: it is a sort of 21st century tabloid. and buzzfeed? shani: yeah, but not too serious. tom: don't take yourself too seriously. journalists to be funny because they deal with all kinds of stuff. some serious issues need to be addressed that were not addressed earlier. so i think it is a trend, if you will. tom: our trend is to go to the audience. >> thank you so much for coming. [indiscernible] tom: good question. max: i would say i believe that essentially. i believe that rocco is good at his job. what we are talking about his business models. we have a history of reporting on vice and people coming into stories and telling us that they are only reporting on vice becau

we are a gossip rag, and we embrace that and publish gossip. the hope is that we have the integrity and identity that allows people to recognize that without them making the judgment about the stuff we are presenting based on the transparency and so on. the only thing you can rely on is your name, and if so, you want to make sure it is taken seriously, or at least understood. tom: it is a sort of 21st century tabloid. and buzzfeed? do you see that migration toward ms. -- toward seriousness continuing? shani: yeah, but not too serious. tom: don't take yourself too seriously. journalists should be funny because they deal with all kinds of stuff. some serious issues need to be addressed that were not addressed earlier. so i think it is a trend, if you will. tom: our trend is to go to the audience. >> thank you so much for coming. [indiscernible] [applause] tom: good question. max: i would say i believe that essentially. i believe that rocco is good at his job. what we are talking about his business models. we have a history of reporting on vice an